D-Market Elektronik Hizmetler ve Ticaret A.S. HEPS

HEPS Company Overview

D-Market Elektronik Hizmetler ve Ticaret A.Ş., operating under the Hepsiburada brand, is one of Turkey’s largest e-commerce platforms, providing an online marketplace that connects consumers with merchants offering a wide range of products. The company operates primarily in the e-commerce, digital marketplace, logistics, and fintech industries. Its core offering is a hybrid marketplace model combining first-party retail sales with a third-party merchant marketplace, enabling scale across categories such as electronics, home goods, fashion, groceries, and personal care.

Founded in 2000 as one of Turkey’s earliest online commerce ventures, the company evolved from a consumer electronics-focused retailer into a broad-based digital commerce ecosystem. Over time, Hepsiburada differentiated itself through localized logistics capabilities, integrated payment solutions, and a strong domestic brand presence. The company completed an initial public offering in 2021, listing American Depositary Shares on the Nasdaq under the ticker HEPS, marking a significant milestone in its corporate development.