Dividend Power Score
A single, comprehensive score designed to measure the true strength of a company’s dividend.
This score combines three essential pillars of dividend quality:
Consistency – Measures how reliable the dividend has been over time, focusing on payment history, stability, and the absence of cuts or suspensions.
Payability – Assesses the company’s financial ability to sustain its dividend, taking into account cash flow, earnings coverage, balance sheet strength, and overall financial health.
Growth – Evaluates the long-term growth of both the dividend and the company’s share price, highlighting businesses that consistently increase payouts while creating shareholder value.
Higher scores identify companies that have historically delivered dependable income alongside sustained dividend growth and long-term capital appreciation.
Company Overview
Hagerty, Inc. is a U.S.-based automotive lifestyle and insurance company focused on the collector and enthusiast vehicle market. The company operates primarily in the specialty insurance, automotive services, and media and events industries, providing tailored products and community-driven offerings to owners of classic, vintage, and enthusiast vehicles. Its core value proposition is combining insurance underwriting with data, valuation expertise, and a strong enthusiast brand.
The company’s primary revenue drivers include specialty vehicle insurance policies, membership subscriptions, and automotive services such as vehicle valuation and auctions. Hagerty serves individual vehicle collectors, enthusiasts, restoration professionals, and automotive clubs, positioning itself uniquely through deep domain expertise, proprietary vehicle data, and an engaged global member community. Founded in 1984 as a niche insurance agency, Hagerty expanded over decades into a vertically integrated platform that blends insurance, data, content, and community engagement, culminating in its public listing in 2021.
Business Operations
Hagerty generates revenue through two primary operating segments: Insurance and Membership and Other Services. The Insurance segment provides agreed-value insurance policies for classic and enthusiast vehicles, underwritten through carrier partnerships while Hagerty functions as managing general agent. The Membership and Other Services segment includes paid memberships, vehicle valuation tools, media content, live and virtual events, and automotive marketplace services.
Operations are concentrated in the United States, with international insurance programs and membership offerings in select global markets. Hagerty controls proprietary vehicle valuation databases, actuarial models, and digital platforms that support underwriting, pricing, and customer engagement. Key subsidiaries include Hagerty Insurance Agency, LLC, Hagerty Media Group, LLC, and Hagerty Marketplace, LLC, which support its integrated insurance, media, and services ecosystem.
Strategic Position & Investments
Hagerty’s strategy centers on expanding its role as a comprehensive platform for the global car enthusiast community while increasing policy penetration among underinsured collector vehicles. Growth initiatives include digital distribution, cross-selling memberships to insurance customers, expanding valuation and data services, and scaling automotive events and auctions under its brand.
The company has made targeted investments to broaden its ecosystem, including the acquisition of Broad Arrow Group, an automotive auction and private sales business focused on high-end collector vehicles. Hagerty continues to invest in data analytics, digital content, and community-driven platforms, positioning itself at the intersection of specialty insurance, automotive data, and enthusiast commerce.
Geographic Footprint
Hagerty is headquartered in Traverse City, Michigan, with significant operations across the United States and international presence in Canada, the United Kingdom, and parts of Europe. The U.S. remains its largest market by revenue and policy count, supported by a nationwide distribution network and partnerships with insurance carriers.
Internationally, Hagerty operates insurance programs and membership services tailored to local regulatory environments, while also extending its media, valuation tools, and event presence globally. Its brand and data assets provide international influence within the collector vehicle ecosystem, even in markets where it does not directly underwrite insurance.
Leadership & Governance
Hagerty is led by its founding family and an executive team with deep experience in insurance, automotive services, and media. The leadership philosophy emphasizes long-term stewardship of the enthusiast community, disciplined underwriting, and brand-led growth rather than volume-driven insurance expansion.
Key executives include:
- McKeel Hagerty – Chief Executive Officer
- Robert I. Kauffman – President
- Laila Wills – Chief Financial Officer
- Nicholas Smith – Chief Operating Officer
- Jack Roush – Chief Marketing Officer