Company Overview

Hagerty, Inc. is a U.S.-based specialty insurance and automotive lifestyle company focused primarily on classic, collector, enthusiast, and specialty vehicles. The company operates in the broader insurance, automotive services, and membership-based enthusiast markets. Hagerty’s core business centers on underwriting and administering insurance products tailored for collectible automobiles, motorcycles, boats, and modified vehicles, while also expanding into automotive media, valuation data, vehicle auctions, and membership services for automotive enthusiasts.

The company generates revenue primarily through commissions and underwriting-related income from its specialty insurance programs, membership subscriptions through the Hagerty Drivers Club, automotive marketplace activities, and media-related operations. Hagerty has positioned itself as a brand-oriented enthusiast platform rather than solely an insurance provider, leveraging long-standing relationships within the collector car community and proprietary vehicle valuation data. Founded in 1984 by Frank and Louise Hagerty in Michigan, the company evolved from a niche classic boat insurance provider into a diversified automotive enthusiast ecosystem. Hagerty became publicly traded in 2021 through a merger with a special purpose acquisition company.

Business Operations

Hagerty organizes its operations around several core business activities, including specialty insurance services, membership programs, automotive marketplace operations, and enthusiast media. Its insurance operations are conducted through relationships with underwriting and carrier partners, including Essentia Insurance Company and international insurance affiliates. The company earns revenue from policy commissions, underwriting participation, membership dues, event offerings, and marketplace transactions. The Hagerty Drivers Club provides roadside assistance, automotive content, event access, and enthusiast services to members.

The company operates across the United States, Canada, the United Kingdom, and selected international markets. Hagerty also controls and develops proprietary automotive valuation tools and market analytics widely used within the collector vehicle industry. Strategic assets include Broad Arrow Group, the company’s automotive auction and advisory business, and media operations such as Hagerty Media. Hagerty maintains partnerships with automotive clubs, insurers, auction operators, and enthusiast organizations to expand customer acquisition and engagement.

Strategic Position & Investments

Hagerty’s strategic direction has focused on building an integrated automotive enthusiast platform that combines insurance, membership services, media, vehicle valuation data, and collector car commerce. The company has invested in expanding recurring membership revenue, increasing customer engagement, and broadening its marketplace capabilities. Growth initiatives have included expanding digital offerings, increasing international reach, and deepening relationships with younger enthusiast demographics entering the collector vehicle market.

A notable strategic investment was the acquisition and expansion of Broad Arrow Group, which strengthened Hagerty’s position in collector car auctions and advisory services. The company has also invested in proprietary valuation databases and digital content capabilities intended to reinforce customer retention and ecosystem integration. Hagerty’s strategy emphasizes brand loyalty and community participation as competitive differentiators within the specialty insurance and enthusiast vehicle sectors. Public filings and investor materials indicate continued emphasis on technology-enabled member engagement and cross-selling opportunities across its platform.

Geographic Footprint

Hagerty is headquartered in Traverse City, Michigan, and maintains operations primarily across North America and parts of Europe. The company has substantial market presence in the United States and Canada, where collector and specialty vehicle insurance remain its largest business segments. It also operates in the United Kingdom through specialty insurance and enthusiast-focused offerings.

The company’s international activities include insurance distribution partnerships, membership services, and collector vehicle marketplace operations. Hagerty participates in automotive events and auctions across multiple regions and has expanded its influence through global enthusiast networks and media content. While its operational footprint remains concentrated in developed automotive enthusiast markets, the company has indicated interest in broader international engagement tied to collector vehicle trends and automotive culture.

Leadership & Governance

Hagerty was founded by Frank and Louise Hagerty, and leadership has remained closely tied to the founding family and long-term automotive enthusiast culture. The company’s governance and public communications emphasize customer community engagement, preservation of automotive heritage, and long-term brand development rather than solely transactional insurance relationships. Corporate strategy has consistently focused on combining specialty insurance expertise with broader enthusiast-oriented experiences and services.

Key executives include:

• McKeel Hagerty – Chief Executive Officer and Chairman
• Mary Beth Hagerty – Senior leadership and brand/community executive roles historically associated with company operations
• Jonathan Klinger – Chief Revenue Officer
• Robert I. Kauffman – Director and strategic automotive industry investor
• Gregory Lindberg – Chief Financial Officer
• Davide Sturiale – President, International Operations

Leadership commentary in public filings and investor presentations has emphasized expanding the company into a comprehensive automotive enthusiast platform while maintaining underwriting discipline and member-focused services. Information regarding certain executive responsibilities may vary across reporting periods and public disclosures.