Dividend Power Score
A single, comprehensive score designed to measure the true strength of a company’s dividend.
This score combines three essential pillars of dividend quality:
Consistency – Measures how reliable the dividend has been over time, focusing on payment history, stability, and the absence of cuts or suspensions.
Payability – Assesses the company’s financial ability to sustain its dividend, taking into account cash flow, earnings coverage, balance sheet strength, and overall financial health.
Growth – Evaluates the long-term growth of both the dividend and the company’s share price, highlighting businesses that consistently increase payouts while creating shareholder value.
Higher scores identify companies that have historically delivered dependable income alongside sustained dividend growth and long-term capital appreciation.
Company Overview
Herc Holdings Inc. is a North American equipment rental company serving industrial, construction, infrastructure, government, and commercial customers. The company operates in the equipment rental industry, providing a broad range of heavy construction equipment, specialty tools, and related services used across non-residential construction, infrastructure development, industrial maintenance, and energy markets. Revenue is primarily driven by time-based equipment rentals, supplemented by sales of used equipment, delivery services, and ancillary offerings.
The company traces its roots to the equipment rental business originally operated within Hertz Global Holdings. In 2016, Herc Holdings was spun off as an independent, publicly traded company, allowing it to pursue a focused growth strategy centered on fleet expansion, specialty rentals, and improved returns on invested capital. Since the separation, Herc has expanded organically and through acquisitions, positioning itself as the third-largest equipment rental provider in North America behind United Rentals and Sunbelt Rentals.
Business Operations
Herc Holdings operates primarily through a single reportable segment, Equipment Rental, which encompasses general construction equipment, specialty equipment, and related services. Its rental fleet includes aerial equipment, earthmoving machinery, material handling equipment, power generation, climate control, pumping solutions, and other specialty categories. Revenue is generated mainly through short- and long-term rental contracts, with additional income from equipment sales and services.
Operations are concentrated in the United States and Canada, supported by a large network of local rental branches. The company owns and manages its rental fleet, logistics infrastructure, and service capabilities. Herc also operates through its wholly owned subsidiary Herc Rentals Inc., which conducts substantially all operating activities. The company maintains relationships with major equipment manufacturers and serves customers ranging from large national contractors to regional and local operators.
Strategic Position & Investments
Herc Holdings’ strategy focuses on disciplined fleet investment, expansion of specialty rental offerings, and growth in key end markets such as infrastructure, industrial services, and energy transition-related projects. Management emphasizes improving fleet mix toward higher-margin specialty equipment and leveraging technology to optimize utilization and customer experience.
The company has pursued targeted acquisitions to expand geographic coverage and specialty capabilities. Notable acquisitions include CBS Rentals, which strengthened its presence in the Southeastern U.S., and Superior Solutions, which expanded its specialty power and climate control offerings. Herc continues to invest in digital platforms, telematics, and data analytics to enhance fleet management and operational efficiency while maintaining a conservative capital allocation framework.
Geographic Footprint
Herc Holdings operates an extensive branch network across North America, with the vast majority of locations in the United States and a meaningful presence in Canada. Its headquarters are located in Bonita Springs, Florida, while operational hubs and regional management teams support nationwide service coverage.
The company’s footprint enables it to serve both local and national customers across multiple regions, including the Southeast, Midwest, Northeast, Southwest, and Western United States. While operations are primarily domestic, Herc’s scale and customer base provide exposure to large, multi-region infrastructure and industrial projects.
Leadership & Governance
Herc Holdings is led by an executive team with deep experience in equipment rental, industrial services, and capital-intensive businesses. The leadership emphasizes operational discipline, safety, customer service, and long-term value creation through returns-focused growth.
Key executives include:
- Larry Silber – President and Chief Executive Officer
- Mark Irion – Chief Financial Officer
- Aaron Birnbaum – Chief Operating Officer
- Paul Dufresne – Senior Vice President, Operations
- Bob Gesner – Senior Vice President, Chief Legal Officer and Secretary
The company operates under a board-led governance framework aligned with public company standards, with oversight of strategy, risk management, and capital allocation.