Hoops Scouting USA engages in the business of scouting high school and college basketball players in the United States. The company offers basketball website that allows high school players to set up accounts, including game films, schedules for high school and AAU games, stats, and high school academic marks for playing post-secondary basketball. It also provides player and coaching membership, as well as sponsorship to display their ads on videos or on the website or the app. In addition, the company offers Gritt App, a digital training platform which provides free daily professionally programmed workouts, informative premium content, film breakdown, interviews, live zoom Q and A, support from professional coaches and athletes via messages in the app, coaching insight, and basketball IQ seminars and tips. It markets its products through company website; search engine optimization; social networking websites; printing, mailing, and emailing catalogues and flyers to potential customers; word of mouth; telephoning potential customers; content marketing; and paid ads. The company was incorporated in 2016 and is based in Palm Desert, California.