Company Overview

Hertz Global Holdings, Inc. is a global vehicle rental and mobility company that operates primarily through the Hertz, Dollar, and Thrifty brands. The company provides vehicle rentals to leisure travelers, business customers, ride-hailing drivers, and insurance replacement customers, operating within the broader travel services, transportation, and fleet management industries. Its primary revenue drivers include daily and weekly vehicle rentals, airport concession-related rentals, fleet sales, ancillary products such as insurance and fuel services, and commercial fleet leasing activities. The company also generates revenue through vehicle remarketing and partnerships tied to mobility services.

Founded in 1918 by Walter L. Jacobs and later acquired by John D. Hertz, the company evolved from a domestic rental business into a multinational mobility provider with operations across North America, Europe, Latin America, the Middle East, Africa, Asia, Australia, and New Zealand through company-owned operations, franchisees, and licensing arrangements. Following financial distress during the COVID-19 pandemic, the company filed for Chapter 11 bankruptcy protection in 2020 and emerged from restructuring in 2021 with a revised capital structure and renewed focus on operational efficiency, fleet optimization, and technology-enabled mobility services. Hertz has positioned itself as one of the largest global rental car companies by fleet size and airport market presence.

Business Operations

Hertz conducts operations primarily through its Americas RAC and International RAC vehicle rental businesses, along with fleet management and vehicle sales activities. The company’s revenue model is heavily tied to utilization rates, fleet pricing, travel demand, and residual vehicle values. Its operations include airport and off-airport rental locations, commercial fleet leasing, rideshare rental programs, and direct-to-consumer reservations through digital channels. The company manages a large vehicle fleet sourced from major automotive manufacturers and uses centralized fleet procurement, maintenance, and remarketing systems to support profitability and operational scale.

Internationally, Hertz operates through subsidiaries, franchise arrangements, and licensing partnerships across multiple regions. The company maintains strategic relationships with automotive manufacturers including Tesla, General Motors, Ford, Stellantis, and other OEMs for fleet procurement. Hertz has also invested in digital reservation systems, connected vehicle technologies, telematics, and electric vehicle charging partnerships to modernize fleet operations and customer experience. Key subsidiaries and operating brands include The Hertz Corporation, Dollar Rent A Car, and Thrifty Car Rental.

Strategic Position & Investments

Hertz has focused its strategic direction on fleet modernization, operational efficiency, and expanding its role in evolving mobility ecosystems. A major initiative in recent years involved investments in electric vehicles, including high-profile fleet purchases from Tesla and partnerships intended to support EV charging infrastructure and maintenance capabilities. The company has also pursued technology upgrades designed to improve fleet utilization, digital booking, pricing optimization, and customer loyalty engagement. Management has emphasized disciplined capital allocation and fleet cost management following the company’s post-bankruptcy restructuring.

The company continues to evaluate opportunities in rideshare rentals, electric mobility, and travel-related services while maintaining a significant presence in traditional airport rentals. Hertz has historically pursued acquisitions to strengthen brand scale and geographic coverage, including the earlier integration of the Dollar Thrifty Automotive Group. Its strategic positioning benefits from strong brand recognition, extensive airport concessions, large-scale fleet purchasing power, and long-standing relationships with travel intermediaries and corporate customers. Some public reporting has noted challenges tied to electric vehicle depreciation and repair costs; however, available public disclosures confirm the company continues to assess fleet composition and capital efficiency as part of its broader strategy.

Geographic Footprint

Hertz is headquartered in Estero, Florida, and operates across major travel and transportation markets worldwide. The company maintains a substantial operational presence in North America, particularly in the United States airport rental market, while also serving customers throughout Europe, Latin America, Asia, Australia, New Zealand, the Middle East, and Africa through company-operated locations and franchise networks. Its airport-focused network includes locations at many of the world’s largest commercial airports, supplemented by urban and suburban off-airport sites.

The company’s international footprint is supported by licensing and franchise agreements that extend brand reach beyond wholly owned operations. Hertz’s global exposure ties closely to tourism trends, airline passenger traffic, and corporate travel demand. The company’s scale and geographic diversification allow it to serve multinational corporate accounts, government customers, and cross-border leisure travelers while maintaining regional fleet and pricing flexibility.

Leadership & Governance

Hertz operates under a board-governed corporate structure typical of publicly traded companies and files periodic disclosures through the SEC, including Form 10-K and Form 10-Q filings. Leadership has emphasized operational discipline, customer experience improvements, fleet optimization, and long-term shareholder value creation following the company’s restructuring. The company’s governance framework includes executive oversight of fleet management, finance, operations, legal affairs, and commercial strategy.

Key executives include:

• Gil West – Chief Executive Officer
• Scott Haralson – Chief Financial Officer
• Henry Kuykendall – Executive Vice President, President Hertz International
• Jodi Allen – Executive Vice President and Chief Administrative Officer
• Justin Keppy – Executive Vice President and Chief Technology Officer
• Patricia Hubbell – Senior Executive Vice President, Chief Legal Officer and Secretary

Data regarding certain operational partnerships, fleet allocation details, and some international franchise structures may vary across reporting periods. Publicly available information was cross-checked against SEC filings, company investor materials, and major financial reporting sources where available.