Dividend Power Score
A single, comprehensive score designed to measure the true strength of a company’s dividend.
This score combines three essential pillars of dividend quality:
Consistency – Measures how reliable the dividend has been over time, focusing on payment history, stability, and the absence of cuts or suspensions.
Payability – Assesses the company’s financial ability to sustain its dividend, taking into account cash flow, earnings coverage, balance sheet strength, and overall financial health.
Growth – Evaluates the long-term growth of both the dividend and the company’s share price, highlighting businesses that consistently increase payouts while creating shareholder value.
Higher scores identify companies that have historically delivered dependable income alongside sustained dividend growth and long-term capital appreciation.
Company Overview
Hertz Global Holdings, Inc. is a vehicle rental and mobility company operating primarily in the car and truck rental industry. Through its subsidiaries, the company provides short‑term vehicle rentals, fleet leasing, and related services to leisure and business travelers, corporate customers, and government entities. Its core revenue drivers are daily and weekly vehicle rentals, ancillary services such as insurance and fuel options, and fleet management activities.
The company operates under well‑known global brands including The Hertz Corporation, Dollar Rent A Car, and Thrifty Car Rental, which together provide differentiated offerings across premium, mid‑tier, and value segments. Founded in 1918, Hertz is one of the oldest car rental companies in the world. After decades of expansion and brand development, the company experienced financial distress during the COVID‑19 pandemic and filed for Chapter 11 bankruptcy protection in 2020, emerging in 2021 with a restructured balance sheet and renewed strategic focus on fleet optimization and technology‑enabled mobility.
Business Operations
Hertz generates revenue primarily through its U.S. Car Rental, International Car Rental, and Truck Rental business segments. The U.S. Car Rental segment is the largest contributor, serving airport and off‑airport locations with a fleet composed of a wide range of vehicle classes. The International Car Rental segment operates across Europe, the Caribbean, Latin America, Asia, the Middle East, and Africa, largely through a mix of company‑owned operations and licensees. The Truck Rental segment, operated under Hertz Truck Rental, focuses on light‑ and medium‑duty commercial trucks for short‑term and long‑term rental.
The company controls a large, diversified vehicle fleet and relies on sophisticated fleet management systems to manage depreciation, resale timing, and utilization rates. Hertz also engages in vehicle remarketing through wholesale auctions and direct‑to‑consumer channels. Key subsidiaries include The Hertz Corporation as the primary operating entity, along with branded operating companies supporting the Dollar and Thrifty businesses.
Strategic Position & Investments
Hertz’s strategic direction emphasizes disciplined fleet management, improved cost efficiency, and enhanced digital customer engagement. A major strategic initiative has been the selective investment in electric vehicles (EVs) and charging infrastructure, intended to meet evolving customer demand and corporate sustainability objectives, though the pace and scale of EV investment have been adjusted over time based on market conditions and vehicle economics.
The company has pursued partnerships with automakers and technology providers to support fleet acquisition, telematics, and vehicle connectivity. Hertz has also invested in modernizing its reservation platforms, mobile applications, and data analytics capabilities to improve pricing, fleet utilization, and customer experience. Its portfolio primarily consists of wholly owned operating subsidiaries rather than minority equity investments.
Geographic Footprint
Hertz is headquartered in Estero, Florida, and operates across North America, Europe, Asia‑Pacific, Latin America, the Caribbean, the Middle East, and Africa. The United States represents the company’s most significant market by revenue and fleet size, with extensive airport and neighborhood locations nationwide.
Internationally, Hertz maintains a strong presence in major European travel markets and operates in other regions through a combination of direct operations and licensed partners. This global footprint allows the company to serve multinational corporate clients and capture demand tied to international travel flows, while also diversifying revenue sources across regions.
Leadership & Governance
Hertz is governed by a board of directors overseeing management’s execution of the company’s post‑restructuring strategy, with a focus on operational discipline, capital allocation, and risk management. The leadership team emphasizes data‑driven decision‑making, fleet economics, and restoring consistent profitability following the company’s emergence from bankruptcy.
Key executives include:
- Gil West – Chief Executive Officer
- Jamey Hunt – Executive Vice President and Chief Financial Officer
- Henry Keizer – Executive Vice President and Chief Operating Officer
- Scott Haralson – Executive Vice President and Chief Marketing Officer
- Kelly McMahon – Executive Vice President and Chief Human Resources Officer