Hertz Global Holdings, Inc.

Company Overview

Hertz Global Holdings, Inc. is a global vehicle rental and mobility company that operates primarily through the Hertz, Dollar, and Thrifty brands. The company provides vehicle rentals to leisure travelers, business customers, ride-hailing drivers, and insurance replacement customers, operating within the broader travel services, transportation, and fleet management industries. Its primary revenue drivers include daily and weekly vehicle rentals, airport concession-related rentals, fleet sales, ancillary products such as insurance and fuel services, and commercial fleet leasing activities. The company also generates revenue through vehicle remarketing and partnerships tied to mobility services.

Founded in 1918 by Walter L. Jacobs and later acquired by John D. Hertz, the company evolved from a domestic rental business into a multinational mobility provider with operations across North America, Europe, Latin America, the Middle East, Africa, Asia, Australia, and New Zealand through company-owned operations, franchisees, and licensing arrangements. Following financial distress during the COVID-19 pandemic, the company filed for Chapter 11 bankruptcy protection in 2020 and emerged from restructuring in 2021 with a revised capital structure and renewed focus on operational efficiency, fleet optimization, and technology-enabled mobility services. Hertz has positioned itself as one of the largest global rental car companies by fleet size and airport market presence.