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Intouch Insight Ltd. INX.V
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Company Overview

Intouch Insight Ltd. is a Canada-based customer experience (CX) management and market research company that provides data-driven insights to help organizations measure, manage, and improve customer and employee experiences. The company operates primarily in the customer experience measurement, market research, and mystery shopping industries, serving clients across retail, restaurant, hospitality, financial services, automotive, and service-oriented sectors.

The company’s core revenue drivers are its CX software platform, managed services, and research programs that combine real-time feedback, operational data, and benchmarking analytics. Intouch Insight is positioned as an end-to-end CX partner, offering both technology and professional services, which differentiates it from pure software or traditional research firms. Founded in 1992, the company began as a mystery shopping provider and evolved over time through organic development and acquisitions into a technology-enabled CX intelligence provider with a global client base.

Business Operations

Intouch Insight generates revenue through a combination of subscription-based software, recurring managed services, and project-based research engagements. Its primary operating segments include Customer Experience Management, Mystery Shopping & Audits, and Market Research & Analytics, which are delivered through proprietary platforms and consulting services. These offerings enable clients to collect feedback from customers and employees, assess brand and operational compliance, and translate insights into actionable improvements.

Operations span both domestic and international markets, with a strong base in North America and service delivery extending to global clients. The company controls proprietary CX technology platforms and analytics tools and operates a large network of evaluators and respondents. Intouch Insight conducts its operations through its wholly owned subsidiary Intouch Insight Inc., which serves as the primary operating entity and brand for client-facing activities.

Strategic Position & Investments

Intouch Insight’s strategy focuses on expanding recurring SaaS revenue, deepening enterprise relationships, and enhancing its technology-enabled insights capabilities. Growth initiatives emphasize cross-selling software and managed services, increasing data integration across customer and employee experience, and leveraging analytics to support operational decision-making for multi-location brands.

The company has pursued targeted acquisitions to expand capabilities and scale its client base, including the acquisition of SeeLevel HX, a U.S.-based customer experience measurement firm, which strengthened Intouch Insight’s presence in enterprise CX programs. The company continues to invest in platform enhancements, automation, and analytics to remain competitive in the evolving CX and market research landscape. Public disclosures indicate no material joint ventures, with growth driven primarily through wholly owned operations and acquisitions.

Geographic Footprint

Intouch Insight is headquartered in Ottawa, Canada, with operational and client coverage across Canada and the United States, which together represent its largest markets. The company also supports CX programs in Europe, Asia-Pacific, Latin America, and the Middle East through global data collection capabilities and international evaluator networks.

While physical offices are primarily concentrated in North America, the company’s technology platforms and research infrastructure enable it to deliver services in dozens of countries. This global reach allows Intouch Insight to support multinational clients seeking consistent CX measurement and benchmarking across regions.

Leadership & Governance

Intouch Insight is led by an executive team with experience in customer experience management, market research, and technology-enabled services. Leadership emphasizes data-driven decision-making, long-term client partnerships, and the integration of technology with human insights to improve customer and employee outcomes.

Key executives include:

  • Manjit MinhasChief Executive Officer
  • John WrightChief Financial Officer
  • Todd SpencerChief Operating Officer
  • David EnsingChief Technology Officer
  • Michelle PestoniSenior Vice President, Client Services

The company is publicly listed on the TSX Venture Exchange and governed by a board of directors responsible for oversight, strategy, and compliance with Canadian public company standards.

Data complied by narrative technology. May contain errors

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