Company Overview

ImagineAR Inc. is an augmented reality (AR) technology company focused on enabling businesses, brands, and organizations to create and deploy immersive AR experiences across mobile devices. The company operates primarily within the augmented reality, digital content, and enterprise software industries, offering platforms that allow users to generate location-based and image-based AR content without requiring advanced technical expertise. Its core value proposition centers on simplifying AR creation and distribution for commercial and institutional customers.

The company’s primary business lines include AR-as-a-service software platforms, mobile AR applications, and customized AR solutions for marketing, sports, events, education, and retail. ImagineAR positions itself as a provider of accessible, no-code AR tools that can be white-labeled and scaled across multiple customer use cases. Founded in Canada, the company has evolved from early-stage AR experimentation into a publicly listed entity focused on commercial deployment and recurring software revenue, though its scale and financial performance remain limited relative to larger AR technology providers.

Business Operations

ImagineAR generates revenue primarily through software licensing, platform subscriptions, and professional services related to the deployment of AR experiences. Its core operating activities are centered on the development and commercialization of its proprietary AR platforms, including ImagineAR™, which enables clients to create, manage, and publish AR content tied to real-world locations or branded assets. The company also develops custom AR applications for enterprise and promotional use cases.

Operationally, ImagineAR conducts business in both domestic and international markets, with development, sales, and administrative activities spanning North America and select overseas markets. The company controls its own AR software stack and intellectual property, which it licenses to customers and partners. ImagineAR operates through subsidiaries including ImagineAR USA Inc., which supports its U.S. market presence. Public disclosures do not clearly indicate material joint ventures; available information suggests the company primarily relies on direct customer relationships and short-term commercial partnerships.

Strategic Position & Investments

Strategically, ImagineAR has emphasized expanding adoption of its AR-as-a-service model by targeting sectors such as sports and entertainment, education, retail, and live events, where location-based AR can enhance fan engagement and brand interaction. Growth initiatives have included pursuing enterprise contracts, developing white-label AR solutions, and integrating AR into mobile marketing campaigns for third-party clients.

The company has historically announced collaborations and pilot programs with sports teams, venues, and educational institutions, though the long-term revenue impact of these initiatives is not consistently disclosed. ImagineAR has also invested in ongoing platform development to support scalability and ease of use, rather than large-scale acquisitions. Information regarding material acquisitions or significant equity investments is limited, and data on any broader investment portfolio is inconclusive based on available public sources.

Geographic Footprint

ImagineAR is headquartered in Canada, with a primary operational focus in North America. Through ImagineAR USA Inc., the company maintains a presence in the United States, which represents a key target market for enterprise and sports-related AR deployments. The company has also reported commercial activities and partnerships in Europe and other international markets, though these appear to be opportunistic rather than supported by extensive physical infrastructure.

Overall, ImagineAR’s geographic footprint reflects a small-cap technology company with international ambitions but limited global scale. Its international influence is primarily driven by software distribution and client engagements rather than large, fixed overseas operations or capital investments.

Leadership & Governance

ImagineAR was founded by Alen Paul Silverrstieen, who continues to play a central role in shaping the company’s strategy and product direction. Leadership has emphasized innovation, early adoption of emerging AR technologies, and positioning the company as an accessible AR solutions provider for non-technical users and organizations.

Key executives disclosed in public filings and company materials include:

• Alen Paul Silverrstieen – Chief Executive Officer
• Alen Paul Silverrstieen – Founder

Publicly available information regarding other senior executives and governance roles is limited and inconsistent across sources. As a result, data on additional executive leadership beyond the CEO and founder is inconclusive based on available public sources.