Company Overview

ImagineAR Inc. is a Canada-based technology company operating in the augmented reality (AR) and mobile engagement industry. The company develops and commercializes software platforms that enable businesses, brands, and content creators to create and distribute AR experiences without requiring users to download a dedicated app. Its core value proposition centers on simplifying AR deployment through web-based and SDK-enabled solutions that integrate with existing mobile, social media, and marketing ecosystems.

The company primarily generates revenue through software licensing, platform subscriptions, and enterprise or partner-based deployments. ImagineAR serves customers in marketing, advertising, sports, entertainment, education, and retail, positioning itself as a low-barrier AR enablement provider. The company was originally founded as Nextech AR Solutions’ AR subsidiary before being spun out and rebranded as ImagineAR Inc., subsequently becoming publicly listed in Canada and the United States over-the-counter markets.

Business Operations

ImagineAR’s operations focus on the development and commercialization of its ImagineAR Platform, a software-as-a-service solution that allows users to create location-based, image-based, and markerless AR experiences. The platform supports branded activations, interactive content overlays, and real-time engagement analytics, and is designed to operate across iOS, Android, and web-based environments. Revenue is derived from licensing fees, development services, and long-term enterprise agreements.

The company operates primarily through its wholly owned subsidiary ImagineAR USA Inc., which supports U.S.-based commercial activities and partnerships. Operations are asset-light, centered on proprietary software, intellectual property, and developer talent rather than physical infrastructure. Public disclosures indicate no material joint ventures; partnerships are generally commercial or technology-based and focused on sports teams, venues, agencies, and marketing organizations. Data inconclusive based on available public sources regarding the scale and financial contribution of individual customer contracts.

Strategic Position & Investments

ImagineAR’s strategic direction emphasizes expanding enterprise adoption of its AR-as-a-service model, particularly in sports, live events, and brand marketing. The company has publicly stated its intention to grow recurring software revenue, enhance platform capabilities such as analytics and self-serve creation tools, and increase penetration in U.S. and international markets through partnerships rather than capital-intensive acquisitions.

The company has not disclosed any major acquisitions or equity investments in other operating businesses in recent public filings. Strategic investments are primarily internal, focused on product development, platform scalability, and intellectual property. ImagineAR is involved in emerging applications of AR tied to mobile commerce, fan engagement, and experiential marketing, though commercialization timelines and revenue impact vary and are not consistently quantified in public disclosures.

Geographic Footprint

ImagineAR is headquartered in Vancouver, Canada, with operational and commercial activities extending into the United States, which represents a key target market. Through its U.S. subsidiary and partner network, the company supports customers across North America, with additional deployments reported in Europe and other international markets on a contract basis.

The company does not maintain a large physical international footprint; instead, its global presence is driven by cloud-based software delivery and remote customer engagement. International influence is primarily commercial rather than capital-intensive, and there is limited publicly available data detailing revenue concentration by region.

Leadership & Governance

ImagineAR was founded by Alen Paul Silverrstieen, who continues to play a central role in the company’s strategic direction and product vision. The leadership team emphasizes innovation in accessible AR technology, disciplined capital use, and enterprise-focused commercialization, as reflected in public filings and investor communications.

Key executives include:

• Alen Paul Silverrstieen – Chief Executive Officer
• Daryl Hatton – Chief Financial Officer
• John Stuart – Chief Operating Officer
• Athena Chen – Director

The board and executive leadership collectively oversee strategy, governance, and compliance as a publicly traded company, with disclosures made through SEC filings and Canadian regulatory documents. Data inconclusive based on available public sources regarding formalized leadership philosophy beyond stated growth and platform expansion objectives.