iQIYI, Inc. IQ

IQ Company Overview

iQIYI, Inc. is a China-based online entertainment service provider primarily engaged in the online video streaming industry, offering a broad range of long-form and short-form video content. The company operates a leading digital entertainment platform that combines professionally produced content, user-generated content, and licensed media. Its core revenue drivers are membership subscription services, online advertising, and content distribution and other services, serving individual consumers as well as advertisers and content partners.

Founded in 2010 by Baidu, Inc., iQIYI was initially incubated as a video streaming subsidiary and later developed into an independent platform with a strong focus on original content and technology-driven personalization. The company completed its initial public offering on NASDAQ in 2018 under the ticker symbol IQ. Over time, iQIYI has positioned itself as a premium content platform in China, emphasizing original dramas, variety shows, and animation as a differentiator in a highly competitive market.