JD Sports Fashion Plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for women and men in the United Kingdom, Europe, North America, the Asia Pacific, and internationally. It operates through JD, Complementary Concepts, and Sporting Goods and Outdoors segments. The company also engages in the business of fitness and leisure clubs; and sells gift cards, tents, and camping equipment. It offers products under the JD, Size?, Footpatrol, Finish Line, Shoe Palace, DTLR, Livestock, Sprinter, Sport Zone, Sizeer, JD Gyms, Go Outdoors, Blacks, Millets, Tiso, Ultimate Outdoors, Fishing Republic, and Naylors brand names. The company sells its products through retail stores and trading websites. The company was founded in 1981 and is headquartered in Bury, the United Kingdom. JD Sports Fashion plc operates as a subsidiary of Pentland Group Limited.