JOYY Inc. JOYY

JOYY Company Overview

JOYY Inc. is a global social media and live-streaming company focused on real-time interactive platforms that enable content creation, social networking, and online entertainment. The company operates primarily in the live streaming, short-form video, and social networking industries, monetizing user engagement through virtual gifting, value-added services, advertising, and subscription-based features. JOYY’s platforms are designed to foster community interaction, creator monetization, and cross-border digital entertainment.

Founded in 2005 as YY Inc., the company initially focused on PC-based voice communication and online communities in China before evolving into mobile-first live streaming and social platforms. In 2019, the company rebranded as JOYY Inc. to reflect its increasing international focus and diversified product portfolio. Over time, JOYY shifted its strategic emphasis toward overseas markets, particularly following regulatory changes in China, positioning itself as a globally oriented digital entertainment provider with a strong presence outside its home market.