Jones Soda Co. JSDA

Company Overview

Jones Soda Co. is a U.S.-based beverage company that develops, markets, and distributes premium craft sodas and other specialty beverages. The company operates primarily in the non-alcoholic beverage industry, with product offerings that include cane sugar sodas, functional beverages, fountain beverages, flavored sparkling waters, and cannabis-infused beverages through affiliated operations in Canada. Its core revenue drivers have historically been branded bottled sodas sold through retail, foodservice, and direct-to-consumer channels, although the company has expanded into modern wellness and alternative beverage categories in recent years.

The company is known for its distinctive branding strategy, including consumer-submitted photography on bottle labels and unconventional flavor offerings that helped differentiate the brand in the craft soda segment. Founded in 1986 and later rebranded as Jones Soda, the company gained broader market recognition during the late 1990s and early 2000s through specialty retail distribution and youth-oriented marketing. Over time, Jones Soda evolved from a niche soda producer into a diversified beverage platform focused on premium and experiential beverage categories, including functional and cannabis-adjacent products.