Company Overview

Jushi Holdings Inc. is a vertically integrated, multi-state cannabis operator focused on the cultivation, processing, distribution, and retail sale of cannabis products in the United States. The company operates within the regulated medical and adult-use cannabis industries, with a business model centered on building strong retail brands supported by internal cultivation and manufacturing capabilities. Its primary revenue drivers are retail dispensary sales under the BEYOND / HELLO™ banner, complemented by wholesale distribution of branded cannabis products.

Founded in 2018, Jushi was established to capitalize on limited-license cannabis markets where regulatory barriers constrain competition. The company has positioned itself as an operator emphasizing disciplined capital allocation, premium retail experiences, and a curated product portfolio. Jushi’s strategy evolved from early-stage market entry and asset acquisition to operational optimization and balance sheet preservation amid changing capital market conditions for U.S. cannabis companies.

Business Operations

Jushi generates revenue through three core operating activities: retail dispensaries, cultivation, and product manufacturing. Retail operations represent the largest share of revenue, with sales driven primarily through BEYOND / HELLO™ dispensaries serving medical and adult-use consumers. Cultivation and processing facilities support both internal supply and wholesale channels, enabling vertical integration and margin control where permitted by state regulations.

The company operates across multiple U.S. states with varying regulatory frameworks, managing state-specific licenses, compliance requirements, and supply chains. Jushi controls a portfolio of cultivation assets, processing facilities, and retail licenses, and operates through state-level subsidiaries. Its branded product portfolio includes flower, concentrates, vapes, edibles, and other cannabis-derived products distributed through both company-owned and third-party dispensaries.

Strategic Position & Investments

Jushi’s strategic direction emphasizes operational efficiency, selective market expansion, and strengthening its retail footprint in limited-license states. Growth initiatives have included targeted acquisitions of dispensaries and cultivation assets in strategically attractive markets, as well as continued development of its proprietary retail and product brands. The company has prioritized improving same-store sales, optimizing cost structures, and rationalizing capital expenditures in response to broader industry pricing pressures.

Notable investments include the buildout and expansion of cultivation and processing infrastructure in core states, along with the integration of previously acquired assets into a unified operating platform. Jushi is also involved in product innovation across form factors and formulations, focusing on consumer preferences and regulatory-compliant THC products rather than speculative or unproven technologies. Data inconclusive based on available public sources regarding material investments outside core cannabis operations.

Geographic Footprint

Jushi operates exclusively within the United States, with a presence concentrated in Pennsylvania, Virginia, Illinois, Ohio, Massachusetts, California, and Nevada. The company’s headquarters are located in Boca Raton, Florida, while its operational footprint spans the Northeast, Mid-Atlantic, Midwest, and West Coast regions.

The company’s geographic strategy focuses on states with limited license structures, population density, and favorable long-term regulatory outlooks for adult-use cannabis. Jushi does not have international operations, as U.S. federal law restricts interstate and cross-border cannabis commerce, but its state-level investments provide exposure to multiple regional markets with distinct demand profiles.

Leadership & Governance

Jushi was co-founded by Jim Cacioppo, who has played a central role in shaping the company’s strategic and financial direction since inception. The leadership team combines experience in capital markets, consumer retail, and regulated industries, with a stated focus on disciplined growth, regulatory compliance, and long-term value creation. Governance is overseen by a board of directors with backgrounds in finance, operations, and public company management.

Key executives include:

• Jim Cacioppo – Chief Executive Officer and Co-Founder
• Doug Helman – Chief Financial Officer
• Mark Kramer – President
• Patrick Sheridan – Chief Marketing Officer
• Bryan Gerber – Chief Operating Officer

Leadership philosophy emphasizes operational rigor, prudent balance sheet management, and building scalable retail brands within the constraints of the U.S. cannabis regulatory environment.