Company Overview

KonaRed Corporation (OTC: KRED) was a U.S.-based beverage and consumer products company focused on products derived from the coffee fruit, particularly from Hawaiian coffee farms. The company operated in the functional beverage, nutraceutical, and wellness sectors, marketing antioxidant-focused products made from the outer fruit of the coffee cherry rather than the coffee bean itself. Its product portfolio historically included ready-to-drink beverages, powders, concentrates, dietary supplements, and ingredient formulations marketed under the KonaRed brand.

The company’s business model centered on sourcing coffee fruit from Hawaii, especially the Kona coffee-growing region, and commercializing it as a premium wellness ingredient. KonaRed positioned itself around sustainability and agricultural upcycling by utilizing coffee fruit that had traditionally been discarded during coffee processing. Public filings and company disclosures indicate that the company evolved from a niche Hawaiian beverage brand into a broader wellness and ingredient platform, although available public information regarding later-stage operations, revenue scale, and current market activity is limited. Data inconclusive based on available public sources regarding the company’s current operational status and active commercial scale.

Business Operations

Historically, KonaRed generated revenue through the sale of branded beverages and wellness products, along with licensing and ingredient-based commercialization opportunities tied to coffee fruit extracts. The company’s operations included sourcing raw agricultural inputs, product formulation, branding, distribution partnerships, and retail placement. Public disclosures referenced activity in both direct consumer packaged goods and ingredient supply channels serving health-oriented product manufacturers.

Operations were primarily concentrated in the United States, with a strategic emphasis on Hawaiian agricultural sourcing and mainland U.S. distribution. The company relied on intellectual property associated with coffee fruit processing and antioxidant extraction methods as part of its market positioning. Publicly available records also referenced relationships with growers and agricultural suppliers in Hawaii. Information regarding large-scale international subsidiaries, major joint ventures, or material overseas manufacturing operations could not be consistently verified through available filings and public disclosures.

Strategic Position & Investments

KonaRed’s strategic direction focused on expanding the commercial use of coffee fruit as a functional ingredient within health and wellness markets. The company emphasized growing consumer demand for antioxidant beverages, plant-based nutrition, and sustainable sourcing practices. Public materials indicated that KonaRed pursued retail expansion, ingredient commercialization, and product diversification as primary growth initiatives during its active operating period.

The company also sought to differentiate itself through proprietary sourcing relationships and branding tied to Hawaiian origin authenticity. Historical investor communications referenced investments in product innovation, distribution development, and intellectual property protection surrounding coffee fruit applications. However, publicly available information regarding major acquisitions, portfolio investments, or material ownership stakes in other operating businesses remains limited. Data inconclusive based on available public sources regarding significant recent acquisitions or investment activity.

Geographic Footprint

KonaRed’s headquarters and operational identity were closely associated with Hawaii, particularly the Kona coffee-growing region on the Big Island. The company’s commercial distribution efforts primarily targeted the United States consumer market through retail, e-commerce, and specialty wellness channels. Public disclosures and marketing materials emphasized Hawaiian sourcing as a central component of the brand’s identity and product differentiation.

While the company promoted products with broader international consumer appeal, verifiable evidence of substantial operational infrastructure outside the United States is limited in publicly accessible records. Available filings do not clearly establish a major multinational operating footprint or large-scale foreign subsidiaries. Data inconclusive based on available public sources regarding the company’s current international operational reach.

Leadership & Governance

KonaRed’s leadership structure historically included executives with backgrounds in consumer products, agriculture, beverage marketing, and public-company management. Public filings identified leadership focused on developing a differentiated health and wellness platform centered on Hawaiian coffee fruit commercialization and sustainable agricultural practices.

Key executives identified in historical public filings and company disclosures include:

• Shaun Roberts – Chief Executive Officer
• Rusty Berry – Founder and executive leadership role associated with company development
• Susan Berry – Co-founder associated with brand and agricultural sourcing initiatives

Leadership communications historically emphasized sustainability, Hawaiian agricultural partnerships, and the commercialization of functional wellness ingredients. Due to limited recent public reporting activity and sparse updated disclosures, some governance and executive information could not be independently confirmed through current public filings.