Lulu's Fashion Lounge Holdings, Inc. operates as an online retailer of women’s apparel, footwear, and accessories. The company offers formals, casuals, dresses, tops, bottoms, wedding dresses, rompers and jumpsits, intimates and sleepwear, swimwear, shoes, and accessories under the Lulus brand. It sells its products through owned media, which primarily consists of its website, mobile app, social media, email, and SMS; and earned and paid media, as well as social media platforms. The company also operates bridal boutique stores that offers bridal gowns, bridesmaids dresses, bridal accessories, shoes, and others. The company primarily serves Millennial and Gen Z women. Lulu's Fashion Lounge Holdings, Inc. was founded in 1996 and is headquartered in Chico, California.