Company Overview

WM Technology, Inc. operates as a technology and software company focused on the legal cannabis industry. Through its flagship platform Weedmaps, the company provides marketplace, advertising, and software solutions that connect cannabis consumers with licensed retailers, brands, and producers. WM Technology primarily operates within the cannabis technology, digital advertising, and software-as-a-service (SaaS) industries, serving participants across the regulated cannabis supply chain.

The company’s core revenue drivers are subscription-based SaaS offerings, paid listings, and advertising services sold to cannabis retailers and brands. WM Technology’s customer base primarily consists of licensed cannabis dispensaries, delivery operators, and consumer packaged goods brands, while consumers use the platform to discover products and retailers. Founded in 2008, Weedmaps began as a consumer discovery website and evolved into a broader enterprise software and marketplace platform. WM Technology became a publicly traded company in 2021 following a business combination with a special purpose acquisition company, after which it reorganized its operations under the WM Technology corporate structure.

Business Operations

WM Technology generates revenue primarily through its Marketplace and SaaS offerings, which include subscriptions for enhanced listings, point-of-sale integrations, customer relationship management tools, and compliance-related software. The company’s technology enables cannabis operators to manage menus, orders, marketing campaigns, and customer engagement, while also offering data analytics to improve business performance.

Operations are concentrated in the United States, where the legal cannabis market is most developed, though the company also supports international cannabis operators in select jurisdictions. WM Technology controls proprietary software platforms, consumer web and mobile applications, and a large dataset related to cannabis consumer behavior. The company operates mainly through its wholly owned subsidiary Weedmaps, LLC, which houses the core technology, brand, and operating assets.

Strategic Position & Investments

WM Technology’s strategy centers on being a foundational technology and marketplace provider for the global legal cannabis ecosystem. Growth initiatives focus on increasing SaaS penetration among existing marketplace clients, expanding higher-margin software offerings, and improving platform monetization through data-driven advertising products. The company has emphasized operational efficiency and cost discipline following broader volatility in the cannabis sector.

Historically, WM Technology has pursued selective acquisitions and internal product development rather than large-scale mergers. Investments have been directed toward compliance technology, enterprise tools for multi-state operators, and data infrastructure to support scalable growth. The company positions itself at the intersection of commerce, software, and consumer discovery within cannabis, rather than as a plant-touching operator, which it views as a strategic advantage in navigating regulatory complexity.

Geographic Footprint

WM Technology is headquartered in California, with its primary operations and workforce based in the United States. The Weedmaps platform has a presence across most U.S. states with legal medical or adult-use cannabis markets, reflecting the company’s broad domestic reach.

Internationally, WM Technology has a limited but growing footprint, supporting cannabis businesses in parts of Canada, Europe, and other emerging legal markets. While international revenue remains a smaller portion of total revenue, the company maintains infrastructure and platform capabilities designed to scale as global cannabis legalization expands.

Leadership & Governance

WM Technology is led by an executive team with experience in technology, digital marketplaces, and cannabis industry operations. The leadership emphasizes regulatory compliance, platform trust, and long-term infrastructure development as core elements of its strategic vision.

Key executives include:

• Chris Beals – Chief Executive Officer
• Justin Hartfield – Founder and Executive Chairman
• Bill Pruitt – Chief Financial Officer
• Tom Lynch – President
• Denise Faltischek – Chief Strategy Officer

The company is governed by a board of directors that includes company founders and independent directors, with oversight aligned to public company governance standards and regulatory requirements applicable to U.S.-listed issuers.