WM Technology, Inc. MAPS

MAPS Company Overview

WM Technology, Inc. operates a cannabis-focused technology and software platform primarily through its Weedmaps marketplace and related software solutions. The company serves licensed cannabis retailers, brands, and consumers by providing online discovery tools, advertising services, compliance-enabled software, and e-commerce infrastructure for cannabis transactions where permitted by law. WM Technology operates within the broader cannabis technology, digital advertising, and software-as-a-service (SaaS) industries, with revenue historically driven by subscription services, digital listings, advertising placements, and software products sold to cannabis businesses.

The company’s principal business lines include the Weedmaps consumer marketplace, which connects cannabis consumers with dispensaries and brands, and WM Business, which provides retailers and brands with customer relationship management tools, point-of-sale integrations, logistics support, analytics, and marketing services. WM Technology traces its origins to Weedmaps, founded in 2008 by Justin Hartfield and Keith Hoerling during the early development of regulated cannabis markets in the United States. The company later became publicly traded through a merger with a special purpose acquisition company in 2021. Its strategic positioning has historically centered on brand recognition within the cannabis sector, a large network of dispensary relationships, and operational experience navigating fragmented state-by-state cannabis regulations.