Mobivity Holdings Corp. MFON

Company Overview

Mobivity Holdings Corp. is a publicly traded technology company that provides mobile engagement and data-driven marketing solutions primarily to restaurant, retail, and convenience store brands. The company operates in the mobile marketing, customer engagement, and advertising technology industries, with a focus on driving in-store traffic, increasing customer frequency, and improving return on marketing spend through mobile-first channels. Its core offerings are designed to enable brands to communicate with consumers at scale using compliant, data-enabled messaging.

The company’s primary revenue drivers are its mobile messaging platform, managed services, and recurring software and campaign fees from enterprise and mid-market clients. Mobivity positions itself as a specialist in SMS-based engagement, leveraging first-party data and analytics to deliver targeted promotions. Founded in 2007, Mobivity evolved from early mobile content and marketing services into a software-enabled platform company as SMS became a core enterprise marketing channel, particularly in regulated and high-volume consumer sectors such as food service and retail.