MNTN, Inc. MNTN

Company Overview

MNTN, Inc. (NYSE: MNTN) is an advertising technology company focused primarily on performance marketing for Connected TV (CTV). The company develops software that enables brands and agencies to plan, purchase, measure, and optimize television advertising campaigns using performance-oriented metrics more commonly associated with digital advertising. MNTN operates within the broader digital advertising, marketing technology, and streaming television industries, with its core business centered on self-service and managed-service advertising solutions for CTV environments.

The company’s principal revenue driver is its subscription and usage-based advertising platform, commonly referred to as Performance TV, which integrates ad buying, audience targeting, attribution, and campaign analytics. MNTN primarily serves mid-market and enterprise advertisers across sectors such as retail, consumer products, healthcare, finance, and e-commerce. The company traces its roots to SteelHouse, a digital advertising technology business founded in 2009, which later rebranded as MNTN as it shifted strategic focus toward Connected TV advertising and performance-based television marketing.