Dividend Power Score
A single, comprehensive score designed to measure the true strength of a company’s dividend.
This score combines three essential pillars of dividend quality:
Consistency – Measures how reliable the dividend has been over time, focusing on payment history, stability, and the absence of cuts or suspensions.
Payability – Assesses the company’s financial ability to sustain its dividend, taking into account cash flow, earnings coverage, balance sheet strength, and overall financial health.
Growth – Evaluates the long-term growth of both the dividend and the company’s share price, highlighting businesses that consistently increase payouts while creating shareholder value.
Higher scores identify companies that have historically delivered dependable income alongside sustained dividend growth and long-term capital appreciation.
Company Overview
Bettermoo(d) Food Corporation is a Canada-based food and beverage company focused on the development, marketing, and distribution of plant-based dairy alternatives. The company operates primarily within the plant-based food and beverage industry, with an emphasis on oat-based milk and functional beverage products positioned around clean-label ingredients and health-conscious consumption. Its principal revenue drivers are retail and foodservice sales of branded non-dairy beverages under the Bettermoo(d) brand.
The company serves consumers seeking vegan, lactose-free, and allergen-friendly alternatives to traditional dairy products, with particular appeal to environmentally and health-conscious customer segments. Bettermoo(d) Food Corporation was founded in 2019 and has evolved from a startup beverage brand into a publicly listed company, trading on the Canadian Securities Exchange (CSE: MOOO) and the U.S. OTC Markets (OTCQB: MOOOX). Its strategy has centered on brand-led growth, product formulation innovation, and selective market expansion rather than large-scale vertical integration.
Business Operations
Bettermoo(d) Food Corporation operates as a single-reportable-segment company, generating revenue primarily through the sale of oat-based beverages to retailers, distributors, and foodservice partners. The company does not own large-scale manufacturing facilities and instead relies on contract manufacturing partners for production, allowing it to remain asset-light while focusing on branding, product development, and sales execution. Core assets include proprietary product formulations, brand trademarks, and distribution relationships.
Operations are primarily concentrated in North America, with Canada representing the core market and the United States serving as a secondary growth market. The company distributes through natural food retailers, select grocery chains, and foodservice channels. Public disclosures indicate no material joint ventures, and the business operates through its wholly owned operating subsidiary Bettermoo(d) Foods Inc. Data regarding additional subsidiaries or long-term manufacturing agreements is inconclusive based on available public sources.
Strategic Position & Investments
Bettermoo(d) Food Corporation’s strategic direction emphasizes disciplined growth within the plant-based beverage category, prioritizing brand recognition, improved unit economics, and expanded retail penetration. Growth initiatives have included new product launches, packaging refreshes, and efforts to secure broader distribution in both domestic and U.S. markets. The company has publicly communicated a focus on functional benefits such as protein content, low sugar formulations, and allergen-free positioning.
The company has not disclosed any material acquisitions or controlling investments in other businesses in its public filings. Capital allocation has primarily been directed toward working capital, marketing, and product development rather than large-scale mergers or acquisitions. While management has referenced interest in adjacent plant-based or functional food categories, involvement in emerging technologies or novel food platforms beyond oat-based beverages cannot be independently verified and remains inconclusive based on available public sources.
Geographic Footprint
Bettermoo(d) Food Corporation is headquartered in Vancouver, British Columbia, and its core operational presence is in Canada. The company has established distribution within multiple Canadian provinces and continues to prioritize domestic market penetration as a foundation for scale. Canada remains the primary source of revenue based on the most recent public disclosures.
Internationally, the company has expanded selectively into the United States, leveraging cross-border distribution partnerships and the OTC public listing to support brand visibility. There is no verified evidence of manufacturing facilities, offices, or long-term operational infrastructure outside North America, and the company does not currently report material revenue from regions beyond Canada and the United States.
Leadership & Governance
Bettermoo(d) Food Corporation is led by a management team with experience in consumer packaged goods, entrepreneurship, and capital markets. The company was co-founded by Jared Buckley, who has played a central role in shaping the brand and strategic vision around accessible, plant-based nutrition. Leadership communications emphasize capital discipline, brand authenticity, and long-term value creation within the plant-based sector.
Key executives and directors include:
- Jared Buckley – Chief Executive Officer
- Mark Brooks – Chief Financial Officer (title and tenure supported by public filings; additional executive roles are not consistently disclosed)
- Jon Cuthbert – Director
Public disclosures provide limited detail on broader executive leadership depth and formal governance committees. Information regarding additional senior executives or independent directors is inconclusive based on available public sources.