Company Overview

Movado Group, Inc. is a global designer, manufacturer, and distributor of watches and related timekeeping products, operating within the luxury and premium consumer goods and fashion accessories industries. The company generates revenue primarily through the sale of branded watches across wholesale, retail, and direct-to-consumer channels, serving department stores, specialty retailers, and e‑commerce customers. Its portfolio includes both owned brands and licensed fashion brands, positioning Movado across accessible luxury to premium price segments with a strong emphasis on design, brand recognition, and distribution scale.

Founded in 1980 as the North American distributor of Movado watches, the company evolved through acquisitions and brand licensing into a vertically integrated global watch group. Over time, Movado Group expanded its owned-brand portfolio and secured long-term licensing agreements with major fashion houses, enabling it to diversify revenue sources and reduce reliance on a single brand or market.

Business Operations

Movado Group operates through a single integrated business model centered on the design, sourcing, marketing, and distribution of watches. Key owned brands include Movado, Ebel, Concord, Olivia Burton, and MVMT, while licensed brands include Coach, Tommy Hilfiger, HUGO BOSS, and Lacoste. Revenue is generated through wholesale distribution to third-party retailers, company-operated retail stores, and direct-to-consumer e‑commerce platforms.

The company maintains global sourcing and supply chain operations, with product design and brand management functions complemented by manufacturing and assembly relationships in Switzerland and Asia. Movado Group operates subsidiaries across major markets and manages regional sales, marketing, and logistics through a combination of owned entities and long-standing distribution partnerships.

Strategic Position & Investments

Movado Group’s strategy focuses on brand portfolio optimization, disciplined cost management, and growth in direct-to-consumer and digital channels. The company has historically pursued targeted acquisitions to strengthen its presence in younger and fashion-forward consumer segments, notably with the acquisitions of Olivia Burton and MVMT, which expanded its reach in lifestyle and online-native brands.

Investment priorities include e‑commerce infrastructure, digital marketing, and product innovation, while maintaining selective capital expenditures rather than large-scale transformational acquisitions. Movado Group does not operate as a diversified holding company; instead, its investments remain closely aligned with the global watch and accessories market, with an emphasis on leveraging brand equity and licensing relationships.

Geographic Footprint

Movado Group is headquartered in North America, specifically in Paramus, New Jersey, and operates on a global scale. The company maintains significant market presence across North America, Europe, and Asia, with products sold in more than 190 countries through a combination of subsidiaries, distributors, and retail partners.

Key international operations include design and manufacturing activities in Switzerland, sourcing and logistics operations in Asia, and regional sales offices across Europe, Greater China, and other international markets. This global footprint supports both owned-brand development and licensed brand distribution worldwide.

Leadership & Governance

Movado Group was founded by members of the Grinberg family, who continue to play a central role in governance and strategic direction. Leadership emphasizes long-term brand stewardship, disciplined financial management, and maintaining creative control over product design while adapting to changing consumer preferences and retail channels.

Key executives include:

• Efraim Grinberg – Chairman of the Board and Chief Executive Officer
• Sallie DeMarsilis – Executive Vice President and Chief Financial Officer
• Andrew T. Hall – Executive Vice President and Chief Operating Officer
• Wendy Liu – Senior Vice President, Chief Accounting Officer

The board and management team combine long-tenured leadership with functional expertise in finance, operations, and global brand management, reflecting the company’s focus on continuity, governance oversight, and shareholder alignment.