Company Overview

Marti Technologies, Inc. is a mobility technology company focused on providing shared transportation and ride-hailing services, primarily in Turkey. The company operates in the urban mobility and transportation technology industries, offering app-based access to both micro-mobility vehicles and on-demand ride-hailing services. Its platform integrates hardware, software, and logistics to address urban transportation needs in densely populated cities.

Marti’s primary revenue drivers are its shared e-mobility services and ride-hailing marketplace, monetized through per-ride fees and commission-based models. The company serves urban commuters, tourists, and gig-economy drivers, positioning itself as a local alternative to global mobility platforms with regulatory alignment in Turkey. Founded in 2018, Marti expanded rapidly from electric scooters into electric bikes, mopeds, and ride-hailing, and became publicly listed in 2023 through a U.S. IPO, marking its transition into a publicly traded mobility platform.

Business Operations

Marti operates through two primary business segments: E-Mobility Services and Ride-Hailing Services. The E-Mobility Services segment includes shared electric scooters, electric bicycles, and electric mopeds deployed across multiple Turkish cities, with revenue generated on a per-minute or per-ride basis. The Ride-Hailing Services segment connects passengers with registered drivers through Marti’s mobile application, generating revenue via commissions on completed rides.

The company conducts substantially all operations through its Turkish subsidiaries, most notably Martı İleri Teknoloji A.Ş., which owns and operates the mobility assets and technology platform. Marti controls its proprietary software platform, fleet management systems, and user applications, while also managing local charging, maintenance, and logistics infrastructure. As of publicly available disclosures, Marti does not rely on large-scale international joint ventures, instead focusing on organic growth and partnerships with local municipalities and service providers.

Strategic Position & Investments

Marti’s strategic direction centers on expanding its role as an integrated urban mobility platform by scaling both micro-mobility and ride-hailing services within regulated environments. Growth initiatives have focused on increasing vehicle density, expanding city coverage, and onboarding drivers to strengthen network effects. The company has emphasized compliance with municipal regulations as a competitive advantage in markets where operating permits and local relationships are critical.

Investment activity has primarily been directed toward fleet expansion, software development, and data-driven optimization rather than large external acquisitions. Marti has also invested in operational technology, including fleet telemetry and pricing algorithms, to improve utilization and unit economics. Public disclosures indicate no material acquisitions of unrelated businesses, with strategic emphasis remaining on core mobility services and incremental service expansion.

Geographic Footprint

Marti’s operations are concentrated in Turkey, where it maintains a presence in major metropolitan areas including Istanbul, Ankara, Izmir, and other large urban centers. The company’s headquarters are located in Istanbul, which also serves as the primary hub for management, technology development, and operational oversight.

While Marti is publicly listed in the United States through its common stock, it does not currently operate consumer-facing mobility services outside Turkey. Its international footprint is therefore primarily financial and capital markets–oriented, rather than operational, with future geographic expansion subject to regulatory conditions and capital availability.

Leadership & Governance

Marti was founded by Oğuz Alper Öktem, who has played a central role in shaping the company’s strategy and regulatory approach. Leadership has emphasized disciplined growth, regulatory compliance, and the development of a locally optimized mobility ecosystem tailored to Turkish cities.

Key executives include:

• Oğuz Alper Öktem – Founder and Chief Executive Officer
• Emre Ballı – Chief Financial Officer
• Mehmet Cem Köksal – Chief Technology Officer
• Gökhan Özdemir – Chief Operating Officer

The leadership team’s stated strategic vision focuses on long-term sustainability, operational efficiency, and positioning Marti as the leading domestic mobility platform within Turkey’s evolving transportation landscape.