Strategy Inc MSTR

Company Overview

Strategy Inc. (formerly MicroStrategy Incorporated) is a publicly traded enterprise software and business intelligence company that also operates one of the largest corporate Bitcoin treasury strategies globally. The company operates primarily in the enterprise analytics software and digital asset investment domains, serving organizations that require data visualization, analytics, and reporting solutions, while simultaneously positioning itself as a high-profile institutional holder of Bitcoin. Its two primary revenue drivers are software licensing and subscription services, and gains or losses associated with its digital asset holdings.

The company was founded in 1989 as MicroStrategy and built its reputation as a pioneer in business intelligence software during the 1990s and early 2000s. Beginning in 2020, the company underwent a significant strategic shift by adopting Bitcoin as its primary treasury reserve asset, marking a fundamental evolution in its corporate strategy. In 2025, the company rebranded as Strategy Inc. to reflect its broader positioning as a strategy-focused enterprise encompassing both software operations and capital allocation centered on Bitcoin.