My Size, Inc. MYSZ

Company Overview

My Size, Inc. (NASDAQ: MYSZ) is an Israel-based technology company focused on AI-driven sizing solutions, omnichannel retail technologies, and digital commerce optimization. The company primarily operates in the apparel, fashion retail, logistics, and e-commerce industries, offering software products designed to reduce sizing uncertainty, improve customer conversion rates, and lower product return rates for retailers and brands. Its core business model centers on software licensing, subscription-based services, and enterprise retail technology solutions.

The company’s principal products and revenue drivers include MySizeID, a mobile sizing recommendation solution for apparel retailers; Naiz Fit, an AI-powered fashion sizing platform acquired to expand the company’s capabilities in predictive fit technology; and BoxSizeID, a parcel-measurement and logistics optimization tool. My Size has positioned itself as a niche provider of digital fit and measurement technologies within the broader retail technology market, emphasizing data-driven personalization and return reduction for online merchants. Founded in 1999 and headquartered in Airport City, Israel, the company evolved from mobile measurement technology development into a broader retail-tech and AI sizing solutions provider through acquisitions, partnerships, and software platform expansion.