Company Overview

My Size, Inc. is a technology company that develops and provides artificial intelligence–driven measurement and fit solutions primarily for the e-commerce, apparel, and footwear industries. The company focuses on enabling accurate body, foot, and size measurements using consumer mobile devices, with the goal of improving online shopping experiences, reducing product returns, and increasing conversion rates for retailers. Its core offerings are software-based and delivered through mobile applications, software development kits (SDKs), and enterprise integrations.

The company’s primary revenue drivers are subscription-based software services and licensing fees paid by retailers and brands that integrate My Size’s measurement technologies into their digital commerce platforms. My Size positions itself as a specialized provider of mobile-first sizing technology, emphasizing ease of use, accuracy, and data-driven personalization. The company was founded in 2014 and has evolved from early mobile measurement applications into a business-to-business (B2B) technology provider focused on retail and fashion industry clients, a transition documented in its public filings and investor disclosures.

Business Operations

My Size generates revenue through its operating segments centered on AI-powered sizing and fit solutions, including mobile measurement applications and enterprise software platforms. Its business units include MySizeID, which provides body measurement and size recommendation technology, and Naiz Fit, a virtual try-on and fit personalization platform acquired to expand My Size’s enterprise retail capabilities. These solutions are typically offered under software-as-a-service (SaaS) or licensing models to online retailers and brands.

Operations are conducted across both domestic and international markets, with technology development, data analytics, and customer support functions supporting global retail clients. The company controls proprietary algorithms, computer vision technology, and measurement databases used to deliver its services. My Size operates primarily through wholly owned subsidiaries and has formed commercial partnerships with apparel brands and e-commerce platforms to deploy its technology at scale.

Strategic Position & Investments

My Size’s strategic direction centers on expanding adoption of its sizing and fit technologies among global fashion and footwear retailers, with a particular focus on reducing return rates and improving customer satisfaction in online commerce. Growth initiatives include deeper enterprise integrations, expansion of AI-driven personalization features, and cross-selling capabilities between its measurement and virtual try-on platforms.

A key strategic investment was the acquisition of Naiz Fit, which strengthened the company’s position in virtual fitting and size recommendation for apparel retailers. This acquisition broadened My Size’s technology stack and customer base, allowing it to address a wider range of use cases within the digital retail ecosystem. The company is also involved in emerging applications of computer vision and data analytics as they relate to personalized commerce, though the commercial impact of these initiatives is still developing.

Geographic Footprint

My Size is headquartered in Israel, with corporate management and technology development primarily based there. The company also maintains a presence in the United States, which serves as a key market for investor relations, public company operations, and retail customer engagement.

The company’s technology is deployed globally, with customers and commercial partners across North America, Europe, and parts of Asia-Pacific. While My Size’s physical footprint is relatively small, its software-based delivery model enables international market reach without extensive regional infrastructure, allowing it to support retailers operating across multiple continents.

Leadership & Governance

My Size is led by an executive team with experience in technology development, mobile applications, and global business operations. The company is governed by a board of directors responsible for oversight, strategic guidance, and compliance with public company requirements as outlined in its SEC filings, including its Form 10-K and Form 20-F, depending on reporting periods.

Key executives include:

• Ronen Luzon – Chief Executive Officer
• Elon Danziger – Chief Financial Officer
• Arik Ben-Zvi – Chief Technology Officer
• Sharon Gai – Vice President of Product

The leadership team emphasizes a strategy focused on technological innovation, data accuracy, and long-term partnerships with retailers, aiming to position My Size as a specialized infrastructure provider for digital sizing and fit solutions in global e-commerce markets.