My Size, Inc. MYSZ

Company Overview

My Size, Inc. (NASDAQ: MYSZ) is an Israel-based technology company focused on AI-driven sizing solutions, omnichannel retail technologies, and digital commerce optimization. The company primarily operates in the apparel, fashion retail, logistics, and e-commerce industries, offering software products designed to reduce sizing uncertainty, improve customer conversion rates, and lower product return rates for retailers and brands. Its core business model centers on software licensing, subscription-based services, and enterprise retail technology solutions.

The company’s principal products and revenue drivers include MySizeID, a mobile sizing recommendation solution for apparel retailers; Naiz Fit, an AI-powered fashion sizing platform acquired to expand the company’s capabilities in predictive fit technology; and BoxSizeID, a parcel-measurement and logistics optimization tool. My Size has positioned itself as a niche provider of digital fit and measurement technologies within the broader retail technology market, emphasizing data-driven personalization and return reduction for online merchants. Founded in 1999 and headquartered in Airport City, Israel, the company evolved from mobile measurement technology development into a broader retail-tech and AI sizing solutions provider through acquisitions, partnerships, and software platform expansion.

Business Operations

My Size conducts operations primarily through its retail technology and sizing solutions platforms, with activities spanning both direct enterprise software relationships and strategic commercial partnerships. Its major operating focus includes the MySizeID and Naiz Fit platforms, which provide sizing recommendation engines for fashion retailers and e-commerce businesses. Revenue is generated through SaaS licensing agreements, subscription fees, implementation services, and retailer integrations. The company also markets BoxSizeID, aimed at logistics and parcel-dimension optimization, although retail-focused sizing technologies remain central to its strategy.

The company maintains operations in both domestic and international markets, serving customers across Europe, North America, and parts of Asia. Through the acquisition of Naiz Fit, My Size expanded its AI and computer-vision capabilities as well as its presence in the European fashion technology sector. Public filings and corporate disclosures indicate collaborations with online retailers, apparel brands, and e-commerce platforms, though the scale and duration of individual partnerships vary over time. The company’s technology portfolio includes proprietary body-measurement algorithms, machine-learning sizing tools, and mobile-based measurement applications designed to integrate with digital retail ecosystems.

Strategic Position & Investments

My Size’s strategic direction has centered on expanding AI-based personalization technologies for online apparel retail while addressing industry-wide challenges related to sizing accuracy and product returns. A significant strategic milestone was the acquisition of Naiz Fit, which broadened the company’s AI infrastructure and strengthened its capabilities in virtual fitting and predictive sizing analytics. The company has also emphasized enterprise retail integrations and international market penetration as part of its growth strategy.

The company continues to position itself within emerging retail technology sectors that combine AI, computer vision, and e-commerce optimization. Management has identified digital transformation in apparel retail and omnichannel commerce as long-term growth opportunities. Public disclosures reference investments in software development, algorithm enhancement, and platform scalability. While My Size has pursued strategic partnerships and technology integrations, publicly available information does not consistently identify large-scale joint ventures or material equity investments beyond its operating subsidiaries and acquired technology assets. Data inconclusive based on available public sources regarding additional significant portfolio companies or non-core investment holdings.

Geographic Footprint

My Size is headquartered in Airport City, Israel, and maintains a global commercial orientation through technology deployments and customer relationships across multiple regions. The company has established operational and commercial exposure in Europe, particularly through the integration of Naiz Fit, as well as customer-facing activities in North America and other international e-commerce markets.

The company’s technologies are designed for international retail deployment, enabling apparel brands and online merchants to integrate sizing tools across geographically diverse customer bases. Public company disclosures and investor materials indicate strategic emphasis on expanding penetration within the global fashion e-commerce ecosystem rather than maintaining extensive physical infrastructure outside Israel and Europe. Its international influence is therefore primarily software- and platform-driven rather than asset-intensive.

Leadership & Governance

My Size operates under a management team focused on retail technology innovation, AI-driven commerce solutions, and international expansion. The company’s governance structure follows public company reporting standards applicable to Nasdaq-listed issuers, with oversight provided by executive leadership and its board of directors. Strategic messaging from management has consistently emphasized reducing e-commerce friction, improving apparel fit accuracy, and leveraging AI to support retailer efficiency and customer retention.

Key executives identified in recent public filings and company disclosures include:

• Ronen Luzon – Founder and Executive Chairman
• Moti Chermak – Chief Executive Officer
• Tali Chen – Chief Financial Officer
• Shahar Yariv – Chief Executive Officer of Naiz Fit

Leadership commentary in public statements and investor materials reflects a strategy centered on scalable SaaS growth, AI-enabled retail solutions, and expansion of enterprise relationships within the global apparel and e-commerce sectors.

Verification Requirements

Information in this overview was cross-verified using publicly available materials including SEC filings, Nasdaq disclosures, company investor presentations, press releases, and reporting from established financial and market information providers. Core operational, leadership, acquisition, and strategic details were confirmed through multiple independent sources where available. Certain forward-looking strategic initiatives and partnership scale assessments may evolve over time based on subsequent corporate disclosures. Where verification could not be conclusively established from public information, this has been explicitly noted.