Company Overview

Nexxen International Ltd. is a global advertising technology company that provides software and data-driven solutions for digital advertising across connected TV (CTV), linear television, video, display, and digital media channels. The company operates within the broader ad-tech and media technology industries, offering an integrated platform that supports demand-side advertising, supply-side monetization, audience analytics, and campaign optimization. Nexxen’s core revenue drivers include programmatic advertising services, media management software, data solutions, and platform licensing tied to digital media transactions.

The company evolved from Tremor International Ltd., which itself combined video advertising and monetization businesses through a series of acquisitions involving Tremor Video, RhythmOne, and Unruly. In 2024, the company rebranded to Nexxen to unify its demand-side platform (DSP), supply-side platform (SSP), data, and CTV capabilities under a single corporate identity. Nexxen positions itself as an end-to-end independent advertising technology provider with particular strength in connected television and cross-channel campaign execution, serving advertisers, agencies, publishers, broadcasters, and streaming media companies.

Business Operations

Nexxen generates revenue primarily through its integrated advertising technology ecosystem, which includes demand-side media buying, publisher monetization, audience data services, and video advertising solutions. Its major operating capabilities include the Nexxen DSP, the Nexxen SSP, and advanced analytics and identity tools used to manage audience targeting and advertising performance. The company also maintains proprietary data assets and optimization technologies designed to improve campaign efficiency and address changes in privacy regulation and signal loss in digital advertising.

The company operates internationally, with business activity across North America, Europe, Asia-Pacific, and parts of the Middle East. Nexxen maintains relationships with streaming platforms, broadcasters, agencies, and digital publishers to facilitate advertising inventory transactions and audience monetization. Historically important subsidiaries and acquired businesses include Unruly, RhythmOne, and Amobee’s demand-side platform assets, which expanded Nexxen’s CTV, data, and omnichannel advertising capabilities. The company’s infrastructure supports both managed-service and self-service advertising models.

Strategic Position & Investments

Nexxen’s strategic direction centers on expanding its integrated advertising platform and strengthening its position in connected television and omnichannel programmatic advertising. The company has emphasized consolidating media buying, audience intelligence, and publisher monetization into a unified technology stack. Its strategy has also focused on leveraging first-party and contextual data solutions as digital advertisers adapt to evolving privacy standards and the reduction of third-party cookie tracking.

A major strategic transaction was the acquisition of portions of Amobee from Singtel in 2022, which significantly expanded Nexxen’s DSP capabilities and advertiser relationships. Nexxen has also invested in artificial intelligence-driven optimization, identity resolution tools, and cross-platform analytics intended to improve targeting and measurement across streaming and digital media environments. The company continues to emphasize growth in CTV advertising, an area viewed by industry analysts and public filings as a key long-term market opportunity for independent ad-tech providers.

Geographic Footprint

Nexxen is headquartered in Israel, with significant operational and commercial presence in the United States, which represents one of its most important advertising markets. The company maintains offices and operations across major advertising and technology hubs in North America, Europe, Asia-Pacific, and other international regions supporting sales, engineering, and customer services.

Its market presence spans global media buyers, agencies, broadcasters, streaming platforms, and publishers. Nexxen’s international operational influence is supported by technology infrastructure and sales operations serving multinational advertising campaigns and cross-border media transactions. The company’s platform capabilities are designed to support advertising delivery and monetization across multiple geographic markets and media ecosystems.

Leadership & Governance

Nexxen’s leadership team combines executives from digital advertising, media technology, data analytics, and software infrastructure backgrounds. The company’s governance structure reflects its evolution through multiple mergers and acquisitions within the advertising technology sector. Public filings and investor materials indicate that management strategy has focused on platform integration, operational efficiency, and expanding the company’s position in connected television and data-enabled advertising.

Key executives include:

• Ofer Druker – Chief Executive Officer
• Karin Bar-Zeev – Chief Financial Officer
• Les Seifer – Chief Operating Officer
• Masatsune Shironishi – President, Japan
• Tal Jacobson – President, Americas
• Daniel Bengtsson – Chief Product Officer

The company’s leadership has consistently emphasized building an independent, unified advertising technology platform capable of serving both advertisers and publishers across the full digital media supply chain.