ServiceNow, Inc. NOW

NOW Company Overview

ServiceNow, Inc. is an enterprise software company that provides cloud-based digital workflow solutions designed to automate and optimize business processes across IT, employee, and customer operations. The company operates primarily in the enterprise software and cloud computing industries, with a focus on software-as-a-service (SaaS) delivered through a single, integrated platform. Its core offering is the Now Platform, which enables organizations to manage workflows, automate tasks, and improve service delivery across multiple functions.

ServiceNow’s primary revenue driver is subscription-based licensing for its workflow applications, supplemented by professional services. The company serves large enterprises, governments, and mid-sized organizations across industries such as technology, financial services, healthcare, manufacturing, and public sector. Founded in 2004 as ServiceNow by Fred Luddy, the company originally focused on IT service management (ITSM) and has since expanded through organic development and acquisitions into broader enterprise workflow automation, rebranding its strategic focus around digital transformation.