Company Overview

Odd Burger Corporation is a Canada-based quick-service restaurant company operating in the plant-based fast-food industry. The company focuses on offering vegan alternatives to traditional fast-food items, including burgers, sandwiches, breakfast items, and dairy-free desserts. Its primary revenue is generated through company-owned and franchised restaurant locations, along with limited branded consumer packaged goods distribution. Odd Burger primarily serves health-conscious consumers, vegans, vegetarians, and flexitarians seeking affordable plant-based food options, positioning itself as a value-oriented alternative within the broader fast-food market.

The company was founded in 2014 under the name Globally Local and initially operated a small number of vegan restaurants in Ontario, Canada. In 2021, the business rebranded as Odd Burger Corporation as part of a broader strategy to expand nationally and pursue franchising. Since then, the company has focused on standardizing its menu, developing in-house food manufacturing capabilities, and scaling its restaurant footprint while maintaining a fully plant-based value proposition.

Business Operations

Odd Burger generates revenue through a combination of company-owned restaurants, franchise royalties, and food manufacturing and distribution. The company operates and franchises Odd Burger branded quick-service locations, primarily in Canada, offering a standardized menu designed for operational efficiency and scalability. Franchising fees and ongoing royalties represent a growing component of revenue as the company expands its footprint.

In addition to restaurant operations, the company controls Odd Burger Manufacturing, which produces proprietary plant-based proteins, sauces, and menu components used across its restaurant network. This vertical integration is intended to support margin control, product consistency, and future wholesale opportunities. Domestic operations dominate revenue, while U.S. expansion efforts remain limited and selective. Public disclosures indicate no material joint ventures; however, the company relies on third-party suppliers for certain ingredients and logistics functions.

Strategic Position & Investments

Odd Burger’s strategy centers on expanding its franchised restaurant network, optimizing unit economics, and leveraging its vertically integrated manufacturing platform. Growth initiatives include new franchise openings, menu innovation, and selective entry into new regional markets. Management has emphasized disciplined capital allocation following a period of rapid expansion, focusing on profitability and operational efficiency rather than unit growth alone.

The company has invested in food production infrastructure through Odd Burger Manufacturing to reduce reliance on external suppliers and protect intellectual property related to its proprietary recipes. Public disclosures do not indicate large-scale acquisitions; instead, growth has been organic, with incremental investments in equipment, technology, and franchise support systems. Exposure to emerging food technologies is limited to plant-based protein formulation rather than novel or lab-grown food technologies.

Geographic Footprint

Odd Burger’s operations are concentrated in Canada, with its corporate headquarters located in Ontario. Restaurant locations are distributed primarily across Ontario and other Canadian provinces, with a mix of urban and suburban markets. The company’s manufacturing operations are also based in Canada, supporting domestic restaurant supply.

The company has reported limited operations and development efforts in the United States, primarily through pilot or early-stage franchise locations. International operations outside North America are not material, and public filings indicate that the vast majority of revenue and assets remain tied to the Canadian market.

Leadership & Governance

Odd Burger was founded by James McInnes, who continues to play a central role in shaping the company’s strategic direction. Leadership has consistently emphasized affordability, accessibility, and operational simplicity as core elements of the company’s philosophy, alongside a long-term vision of making plant-based fast food mainstream.

Key executives include:

• James McInnes – Chief Executive Officer
• Jason McInnes – President
• Michael Colistro – Chief Financial Officer

The company is governed by a board of directors responsible for oversight, risk management, and strategic guidance. Based on available public disclosures, governance practices align with Canadian public company requirements, though detailed information on board committees and independence is limited. Data inconclusive based on available public sources regarding formalized ESG or sustainability governance frameworks.