Company Overview

Odd Burger Corporation is a Canadian quick‑service restaurant company operating in the plant‑based fast‑food segment. The company develops, owns, and franchises vegan fast‑food restaurants under the Odd Burger brand, offering meat‑ and dairy‑free alternatives positioned to replicate traditional fast‑food items. It operates within the broader foodservice, plant‑based consumer products, and franchising industries, with revenue primarily derived from restaurant operations, franchising fees, and wholesale distribution of proprietary food products.

Founded in Canada, the company began as a single vegan restaurant concept and evolved into a vertically integrated plant‑based food business. Odd Burger differentiates itself through proprietary plant‑based menu formulations, a focus on affordability relative to premium vegan brands, and a strategy that combines company‑owned locations with franchised stores. Its positioning targets mainstream consumers seeking plant‑based options rather than exclusively vegan customers.

Business Operations

Odd Burger’s operations are centered on its Quick‑Service Restaurant (QSR) business model, which includes both company‑owned and franchised locations. The company generates revenue from in‑store food sales, franchise fees, royalties, and the wholesale supply of branded plant‑based products to franchisees and select retail or foodservice customers. Its vertically integrated approach allows control over menu development, branding, and supply chain inputs.

In addition to restaurant operations, the company controls proprietary food production and product development capabilities that support its restaurant network. Operations are primarily concentrated in Canada, with limited international exposure through early‑stage expansion initiatives. Data on material joint ventures or large‑scale third‑party partnerships is inconclusive based on available public sources.

Strategic Position & Investments

Odd Burger’s strategy focuses on scaling its franchise network, expanding brand recognition, and increasing utilization of its proprietary plant‑based food products. Growth initiatives have emphasized new store openings, franchising agreements, and operational streamlining to improve unit economics. The company has publicly positioned itself to benefit from long‑term consumer trends toward plant‑based diets and sustainability‑oriented food choices.

The company has pursued selective investments in production infrastructure and intellectual property related to plant‑based food formulations. While management has communicated intentions to expand beyond Canada, the scale and financial impact of international investments remain limited. Information regarding major acquisitions or controlling interests in unrelated portfolio companies is inconclusive based on available public sources.

Geographic Footprint

Odd Burger is headquartered in Canada and operates primarily within Ontario and other select Canadian provinces. Its restaurant footprint is largely domestic, reflecting an early‑stage growth profile relative to larger multinational QSR operators. The company’s supply chain and distribution activities are also concentrated in Canada.

International presence remains limited, with early efforts directed toward potential expansion into the United States. However, material revenue contribution from non‑Canadian markets has not been clearly established in publicly available disclosures. As such, the company’s geographic influence is best characterized as national rather than global at this stage.

Leadership & Governance

Odd Burger was founded by James McInnes, who has played a central role in shaping the company’s brand, product philosophy, and growth strategy. Leadership has emphasized affordability, accessibility of plant‑based food, and vertical integration as core elements of the company’s strategic vision. Governance follows a public‑company structure consistent with Canadian capital markets standards.

Key executives include:

• James McInnes – Founder & Chief Executive Officer

Publicly verifiable information identifying additional named executive officers beyond the CEO is inconsistent across available sources. Data inconclusive based on available public sources regarding other executive appointments.