Company Overview

Once Upon A Farm, PBC is a U.S.-based public benefit corporation operating in the organic food and beverage industry, with a primary focus on fresh, cold-pressed nutrition for babies, toddlers, and children. The company develops and markets refrigerated, minimally processed food products designed to preserve nutrients without the use of high heat or artificial preservatives. Its core offerings include organic fruit and vegetable blends, meals, smoothies, and bars, sold primarily through refrigerated distribution channels.

The company’s key revenue drivers are its branded refrigerated baby and kids food products, which are positioned as premium, clean-label alternatives to shelf-stable baby food. Once Upon A Farm serves health-conscious parents and caregivers seeking organic, non-GMO, and transparently sourced nutrition. The company differentiates itself through its cold-pressure processing technology, public benefit corporation structure, and strong brand storytelling. Founded in 2015 by Cassandra Curtis, Ari Raz, and John Foraker, the company has evolved from a startup focused on fresh baby food into a nationally distributed brand with broad retail penetration.

Business Operations

Once Upon A Farm generates revenue through the sale of its branded food products across major grocery, mass merchandise, club, and natural retail channels, as well as e-commerce. Its operations are centered on product development, sourcing of organic ingredients, cold-pressure processing, brand marketing, and distribution. The company relies on a refrigerated supply chain, which is a defining operational characteristic compared to traditional shelf-stable competitors.

Operations are primarily domestic within the United States, with manufacturing supported through a combination of internal capabilities and third-party partners. The company controls its formulations, brand, and intellectual property related to processing and packaging. It operates under a public benefit corporation charter, aligning its commercial activities with social and environmental objectives, including sustainable sourcing and childhood nutrition advocacy.

Strategic Position & Investments

Strategically, Once Upon A Farm focuses on expanding household penetration, extending its product portfolio into adjacent kids nutrition categories, and deepening relationships with national retailers. Growth initiatives have included new product launches beyond infant food into snacks and meals for older children, as well as increased investment in brand awareness and refrigerated infrastructure.

The company has pursued selective acquisitions to complement its portfolio and capabilities. Notably, it acquired Raised Real, a fresh baby and kids food brand, to expand its presence in frozen and meal-based offerings and to broaden its consumer reach. Once Upon A Farm also benefits from strategic investment by mission-aligned institutional investors and celebrities, which has supported scaling while maintaining brand identity and governance priorities tied to its PBC status.

Geographic Footprint

Once Upon A Farm is headquartered in Berkeley, California, and its primary market presence is across the United States. Its products are distributed nationwide through major grocery chains, natural food retailers, mass merchants, and club stores, giving it broad coverage across urban and suburban markets.

International operations are limited, and the company’s influence outside the U.S. is primarily indirect through brand recognition rather than physical operations or localized manufacturing. The strategic focus remains on deepening penetration and operational efficiency within North America rather than near-term global expansion.

Leadership & Governance

The company is led by a management team with experience in consumer packaged goods, brand building, and mission-driven enterprises. Governance is shaped by its public benefit corporation structure, which formally balances shareholder interests with stated social and environmental goals. Leadership emphasizes transparency, product integrity, and long-term brand trust.

Key executives include:

• John Foraker – Chief Executive Officer
• Cassandra Curtis – Co-Founder
• Ari Raz – Co-Founder
• Jennifer Garner – Co-Founder & Chief Brand Officer
• Leanne Neff – Chief Marketing Officer
• Shadi Kord – Chief Financial Officer

The leadership team’s strategic vision centers on redefining children’s nutrition through fresh, accessible food while scaling responsibly within the constraints and opportunities of refrigerated consumer packaged goods.