Banzai International, Inc. PARA

PARA Company Overview

Banzai International, Inc. is a software-as-a-service (SaaS) company operating in the digital marketing, event marketing, and customer engagement industries. The company provides tools that help businesses acquire, engage, and convert customers through virtual and hybrid events, marketing automation, and intent-based data. Its platform is primarily used by business-to-business (B2B) organizations seeking to improve lead generation, audience insights, and sales pipeline efficiency.

The company’s core revenue drivers include subscription-based software offerings for event hosting, audience engagement, and marketing intelligence, along with related services. Banzai is positioned as a unified platform that integrates event management with buyer intent data, which it markets as a differentiator in the crowded marketing technology landscape. The company was founded in 2015 and initially focused on virtual event registration and engagement tools. It evolved through product expansion and acquisitions, culminating in its public listing on Nasdaq in 2023 following a business combination transaction.