Principal Financial Group, Inc. PFG

PFG Company Overview

Principal Financial Group, Inc. (PFG) is a global financial services company that provides retirement, asset management, and insurance solutions to institutional, business, and individual clients. Founded in 1879 and headquartered in Des Moines, Iowa, the company operates primarily in the retirement and long-term savings industry, with additional exposure to investment management, employee benefits, and protection products. PFG generates revenue through asset management fees, insurance premiums, retirement plan administration, and investment income. Its operations span the United States, Latin America, Asia, Australia, and Europe.

The company’s primary business lines include retirement and income solutions, global asset management, group insurance and employee benefits, and specialty benefits products. Through Principal Asset Management, PFG manages investments across fixed income, equities, real estate, and private assets for institutional and retail clients. The company has historically positioned itself around workplace retirement solutions for small and mid-sized businesses, while also maintaining significant institutional investment capabilities. Its strategic advantages include longstanding relationships with employers, diversified fee-based revenue streams, broad retirement plan expertise, and a globally integrated asset management platform.