Company Overview

Planet 13 Holdings Inc. is a vertically integrated cannabis company operating in the regulated adult-use and medical cannabis industries in the United States. The company is best known for developing large-scale cannabis retail entertainment complexes branded as “superstores,” alongside cultivation, production, and distribution operations. Its primary revenue drivers include retail cannabis sales, branded cannabis products, wholesale distribution, and related consumer experiences tied to cannabis tourism and lifestyle retail. The company serves adult-use consumers, medical cannabis patients, and wholesale dispensary partners in regulated state markets.

Planet 13 has positioned itself as a high-visibility experiential cannabis retailer, differentiating itself through destination-style dispensaries featuring entertainment, food and beverage offerings, event spaces, and broad product assortments. The company was founded in 2018 through the combination of cannabis operators and subsequently expanded through acquisitions and organic development. Public filings and investor materials indicate that the Las Vegas SuperStore became a central component of its brand identity and growth strategy, with later expansion into California, Florida, and Illinois through both direct operations and acquisitions.

Business Operations

Planet 13 generates revenue primarily through cannabis retail sales, cultivation, production, and wholesale distribution. Its operations include vertically integrated cannabis activities such as cultivation facilities, extraction and processing, branded product manufacturing, and dispensary management. The company operates through major cannabis retail assets including the Las Vegas SuperStore and Orange County SuperStore, while also managing production facilities supporting in-house and third-party branded products. Key product categories include flower, edibles, concentrates, vapes, and infused products marketed under proprietary brands.

The company’s operating footprint spans multiple regulated U.S. cannabis markets. In Nevada, Planet 13 maintains substantial cultivation and production capabilities tied to its flagship retail operations. Through acquisitions and expansion initiatives, the company established operations in Florida and Illinois, including dispensaries and cultivation assets associated with VidaCann and other operating entities. Planet 13 also maintains wholesale relationships with dispensaries carrying its branded products. Public disclosures identify strategic operational partnerships related to retail development, product manufacturing, and local licensing compliance in state-regulated cannabis markets.

Strategic Position & Investments

Planet 13’s strategy centers on expanding premium cannabis retail destinations while scaling vertically integrated operations in limited-license or high-tourism markets. The company has emphasized experiential retail as a differentiator, combining cannabis sales with entertainment-driven customer engagement. Growth initiatives have included expansion into additional state markets, increased cultivation capacity, and development of proprietary consumer brands designed to strengthen margins and wholesale penetration.

A major strategic transaction was the acquisition of VidaCann, which expanded Planet 13’s presence in the Florida medical cannabis market through dispensaries, cultivation assets, and processing infrastructure. The company has also invested in large-format retail developments intended to attract both local consumers and tourism traffic. Public filings and investor communications reference ongoing investments in cultivation efficiency, product manufacturing capabilities, and brand portfolio expansion. The company participates in emerging areas of the cannabis industry including infused consumer products, premium retail concepts, and vertically integrated state cannabis ecosystems.

Geographic Footprint

Planet 13 is headquartered in Las Vegas, Nevada, and its operations are concentrated within regulated U.S. cannabis markets. Its most prominent retail presence is in Nevada, where it operates large-scale dispensary and production facilities serving both residents and tourists. The company also maintains operations in California, including the Orange County SuperStore, and expanded significantly into Florida through the acquisition of VidaCann. Additional operational exposure has included Illinois through retail and cultivation-related interests.

The company’s market presence is focused entirely within the United States due to federal cannabis regulatory restrictions, though its retail branding and investor profile have attracted international attention through publicly traded listings and cannabis industry visibility. Its operational influence is strongest in high-traffic tourism and limited-license jurisdictions where large-format retail and vertically integrated models can provide competitive advantages.

Leadership & Governance

Planet 13’s leadership team combines cannabis industry operators, finance executives, and retail-focused management personnel. The company’s strategic vision has consistently emphasized premium customer experiences, operational scale, and vertically integrated cannabis infrastructure. Public company disclosures indicate that management prioritizes expansion in regulated markets while maintaining compliance-focused operations and disciplined capital allocation.

Key executives identified in recent public filings and corporate disclosures include:

• Larry Scheffler – Co-Chief Executive Officer
• Bob Groesbeck – Co-Chief Executive Officer
• Dennis Logan – Chief Financial Officer
• Andrew Klumb – President
• David Farris – Vice President of Sales

Governance oversight is provided through the company’s board of directors and executive leadership structure disclosed in public filings including SEC filings, Canadian securities disclosures, and investor presentations. Available public information consistently identifies the co-CEO leadership structure as central to Planet 13’s operational and expansion strategy.