Company Overview

Planet 13 Holdings Inc. is a vertically integrated cannabis company operating in the regulated cannabis industry in the United States. The company is best known for developing large-scale cannabis retail entertainment complexes branded as “superstores,” alongside cultivation, production, and consumer packaged goods operations. Its revenue is primarily generated through retail cannabis sales, including flower, concentrates, edibles, vapes, and branded merchandise, as well as wholesale distribution of internally produced cannabis products. The company serves both medical and adult-use cannabis consumers, with a strong emphasis on tourism-driven retail markets.

Planet 13 evolved from a Nevada-focused cannabis operator into a multi-state cannabis company through acquisitions, licensing expansion, and retail development initiatives. The company gained national visibility following the opening of its flagship Las Vegas SuperStore near the Las Vegas Strip, which became one of the largest cannabis dispensaries in the world based on retail footprint. The company’s strategic positioning centers on experiential retail, vertically integrated operations, and premium consumer branding within highly regulated cannabis markets.

Business Operations

Planet 13 operates through vertically integrated cannabis assets that include cultivation, extraction, manufacturing, wholesale distribution, and retail dispensaries. Its principal business units include retail operations under the Planet 13 brand, cultivation and production facilities, and branded consumer products. The company generates revenue primarily from direct-to-consumer dispensary sales, supplemented by wholesale sales to third-party dispensaries. Operations have historically been concentrated in Nevada and California, with additional expansion efforts in other regulated U.S. jurisdictions.

The company controls cannabis cultivation infrastructure, extraction laboratories, and manufacturing capabilities used to produce proprietary brands such as Medizin, TRENDI, and other in-house product lines. Planet 13 has also utilized strategic partnerships and licensing arrangements to expand market reach and improve retail traffic. Its operating model combines tourism-oriented retail destinations with vertically integrated supply chains designed to improve product margins and brand consistency. Public filings and investor materials indicate the company continues to evaluate expansion opportunities in limited-license cannabis markets where regulatory structures may favor established operators.

Strategic Position & Investments

Planet 13’s strategy has focused on building destination-style cannabis retail properties while expanding vertically integrated production capabilities and branded products. Major investments have included the development of the Las Vegas SuperStore, expansion of cultivation facilities, and acquisitions intended to broaden geographic exposure. The company has also invested in digital ordering, delivery infrastructure, and consumer loyalty programs to strengthen customer retention and operational efficiency.

A notable transaction in the company’s expansion strategy was the acquisition of Next Green Wave Holdings Inc., which strengthened Planet 13’s cultivation and retail presence in California. The company has also pursued selective expansion into emerging adult-use cannabis markets through licensing and development initiatives. Planet 13’s positioning within the cannabis sector emphasizes experiential retail, high-volume tourist traffic, and vertically integrated economics rather than purely wholesale cultivation scale. The company continues to monitor regulatory developments in additional U.S. states as part of its long-term growth planning.

Geographic Footprint

Planet 13 is headquartered in Las Vegas, Nevada, and its core operational footprint has historically centered on the western United States. The company’s largest and most recognizable operations are located in Nevada, particularly the Las Vegas market, where tourism significantly contributes to retail traffic. The company also maintains operations in California, including cultivation and dispensary assets acquired through strategic transactions.

While Planet 13 does not currently maintain large-scale international operations, its market influence extends across the broader North American cannabis industry through brand recognition, investor visibility, and participation in publicly traded cannabis markets. The company has pursued opportunities in multiple U.S. jurisdictions where cannabis legalization frameworks permit vertically integrated operations and adult-use retail expansion.

Leadership & Governance

Planet 13 was co-founded by Larry Scheffler and Bob Groesbeck, both of whom played significant roles in shaping the company’s experiential retail strategy and expansion model. Leadership has consistently emphasized brand differentiation, operational integration, and customer experience as core strategic priorities. The company operates under a publicly traded governance framework and provides disclosures through Canadian securities filings and U.S. market reporting channels, including references within SEC filings and investor presentations.

Key executives and leadership figures include:

• Larry Scheffler – Co-Chief Executive Officer
• Bob Groesbeck – Co-Chief Executive Officer
• Dennis Logan – Chief Financial Officer
• David Farris – Vice President of Sales and Marketing
• Andrew Klebanow – Board Member and Strategic Advisor

Public disclosures indicate that management’s strategic vision remains focused on expanding branded retail experiences, strengthening vertically integrated operations, and increasing market share in regulated cannabis markets while maintaining disciplined capital allocation.