Company Overview

JIVA Technologies Inc. is a Canada-based technology company focused on developing and commercializing artificial intelligence–enabled software solutions, with an emphasis on data-driven automation and digital optimization tools. The company operates primarily within the technology and software development industries and is publicly traded in the United States on the OTC Markets under the ticker PLTXF. JIVA’s business model centers on building proprietary technology platforms rather than operating asset-heavy businesses, reflecting a strategic shift toward scalable, software-based revenue opportunities.

The company evolved from its former identity as PlantX Life Inc., which operated an e-commerce marketplace focused on plant-based products and wellness services. Beginning in 2023, the company initiated a strategic transformation that included divesting or winding down non-core consumer retail operations and rebranding as JIVA Technologies Inc. to reflect its new focus on artificial intelligence, digital infrastructure, and technology-driven solutions. Public disclosures indicate that this transition is ongoing, and the company remains in an early-stage commercialization phase.

Business Operations

JIVA Technologies Inc.’s operations are primarily organized around the development of software platforms and AI-enabled technologies, with revenue generation expected to come from software licensing, technology services, and potential enterprise partnerships. The company no longer emphasizes direct-to-consumer product sales as a core operating activity, marking a clear departure from its historical e-commerce model.

Operational activities are largely centralized in Canada, with a lean corporate structure and reliance on third-party developers and contractors for portions of technology development. Public filings indicate that JIVA controls its intellectual property internally but does not operate large-scale physical infrastructure. Data inconclusive based on available public sources regarding material long-term commercial contracts or recurring revenue agreements.

Strategic Position & Investments

JIVA’s strategic direction is focused on repositioning the company as a technology innovator in applied artificial intelligence and digital automation. Growth initiatives center on refining proprietary platforms, pursuing pilot programs, and identifying acquisition or partnership opportunities that can accelerate commercialization. Management disclosures emphasize capital efficiency and selective investment rather than broad-based expansion.

The company has reported past investments and acquisitions related to its former e-commerce and wellness strategy; however, many of these assets have been divested, impaired, or deprioritized. As of the most recent public disclosures, there are no clearly identified large-scale acquisitions or controlling interests in operating subsidiaries tied to the current AI-focused strategy. Data inconclusive based on available public sources regarding material minority investments or joint ventures aligned with the new business model.

Geographic Footprint

JIVA Technologies Inc. is headquartered in Canada, with corporate governance and executive management based there. Its operational footprint is primarily domestic, although the company is structured to serve customers and partners in North America and potentially other international markets through digital delivery of software products.

While the company’s shares trade in the United States via the OTC Markets, this listing reflects capital market access rather than substantial U.S.-based operations. Public disclosures do not indicate significant physical offices, manufacturing facilities, or large employee bases outside Canada. International operational influence remains limited at this stage.

Leadership & Governance

JIVA Technologies Inc. is led by executives who oversaw both the company’s former consumer-focused strategy and its current transition toward technology-driven operations. Leadership communications emphasize strategic refocusing, disciplined capital allocation, and long-term value creation through intellectual property development rather than short-term revenue growth.

Key executives include:

• Lorne Rapkin – Chief Executive Officer
• Julia Frank – Chief Financial Officer
• Trevor Knez – Director
• Peter Novak – Director

The board of directors is responsible for overseeing the company’s strategic pivot and ensuring compliance with public company governance standards. Management’s stated vision centers on transforming JIVA into a sustainable, technology-oriented enterprise, though execution remains in early stages based on publicly available information.