Outdoor Holding Company designs, produces, and markets ammunition and ammunition component products for sport and recreational shooters, hunters, individuals desiring home or personal protection, manufacturers, and law enforcement and military agencies. The company’s products include STREAK Visual Ammunition that enables shooters to see the path of the bullets fired by them; Stelth Subsonic Ammunition primarily for suppressed firearms; and Jagemann Munition Components offers ammunition casings for pistol and rifle ammunition. It also owns and operates GunBroker E-commerce marketplace, an auction site that supports the lawful sale of firearms, ammunition, and hunting/shooting accessories. The company sells its products through distributors, Big Box retailers, manufacturers, specialty retailers, local ammunition stores, and shooting range operators. Outdoor Holding Company was formerly known as AMMO, Inc. and changed its name to Outdoor Holding Company in April 2025. Outdoor Holding Company is based in Scottsdale, Arizona.