Prada S.p.A. PRDSF

Company Overview

Prada S.p.A. is an Italian luxury fashion house operating in the global luxury goods industry, with a focus on high-end apparel, leather goods, footwear, and accessories. The company designs, manufactures, and retails luxury products under several prestigious brands, with its primary revenue drivers being ready-to-wear collections, handbags, footwear, and accessories. Prada serves affluent consumers and luxury buyers through a vertically integrated model that spans design, production oversight, wholesale distribution, and directly operated retail stores.

Founded in Milan in 1913 by Mario Prada, the company originally specialized in luxury leather goods. Prada evolved into a global fashion powerhouse under the creative and strategic leadership of Miuccia Prada, who joined the business in the late 1970s, and Patrizio Bertelli, who later became Chairman. Over decades, Prada expanded internationally, diversified its brand portfolio, and strengthened its reputation for avant-garde design, craftsmanship, and control over brand image.