United Parks & Resorts Inc. PRKS

PRKS Company Overview

United Parks & Resorts Inc. is a U.S.-based theme park and entertainment company that operates marine-life parks, zoological parks, theme parks, water parks, and resort-style attractions. The company operates primarily in the leisure, tourism, hospitality, and experiential entertainment industries. Formerly known as SeaWorld Entertainment, Inc., the company rebranded to United Parks & Resorts in 2024 to reflect a broader portfolio strategy beyond its legacy marine park identity. Its principal revenue drivers include theme park admissions, in-park food and beverage sales, merchandise, parking, sponsorships, and hospitality-related services.

The company operates a portfolio of destination and regional attractions including SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Sesame Place, and Water Country USA. Its parks primarily serve families, tourists, school groups, and seasonal visitors across the United States. A distinguishing aspect of the company’s positioning is its combination of thrill rides, animal encounters, educational programming, and conservation-related branding. The business evolved from the original SeaWorld parks founded in the 1960s and later became part of Anheuser-Busch before being acquired by private equity firm Blackstone Group and subsequently listed on public markets in 2013.