Company Overview

Pursuit Attractions and Hospitality, Inc. is a publicly traded attractions and hospitality company operating primarily in the experiential travel and leisure industries. The company develops, owns, and operates premium attractions, immersive experiences, and hospitality properties that cater to leisure travelers, tour operators, and destination-focused consumers. Its core revenue is generated from admission-based attractions, lodging, food and beverage services, and related guest experiences, with a strategic focus on high-traffic tourism destinations.

The company’s portfolio emphasizes iconic natural and urban destinations, with a positioning centered on immersive, experience-driven offerings rather than traditional theme parks. Pursuit was established as an independent company in 2018 following its spin-off from Viad Corp, which previously operated the business as its Pursuit segment. Since becoming standalone, the company has pursued growth through new attraction development and selective acquisitions, expanding its global footprint while maintaining a concentrated portfolio of premium assets.

Business Operations

Pursuit operates through two primary business segments: Attractions and Hospitality. The Attractions segment includes immersive and cultural experiences such as FlyOver Attractions, which use motion-based ride technology combined with large-format media, and destination-specific cultural offerings. The Hospitality segment operates a collection of lodges, hotels, and food and beverage venues under the Pursuit Collection brand, primarily located in national parks and resort destinations.

Operations span both domestic and international markets, with significant seasonal variability driven by tourism patterns. The company controls proprietary attraction technologies, long-term site leases, and destination-based hospitality assets. Key operating subsidiaries include FlyOver Attractions, Pursuit Collection, and Sky Lagoon ehf, each contributing to revenue through direct-to-consumer sales, group bookings, and partnerships with travel operators.

Strategic Position & Investments

Pursuit’s strategic direction emphasizes disciplined growth through organic development of new attractions and targeted acquisitions that align with its experiential travel focus. Major recent investments include the development and expansion of Sky Lagoon, a geothermal spa in Iceland, and the continued rollout of FlyOver Attractions in major tourist cities. The company has also expanded its cultural attractions portfolio through the acquisition of Old Lahaina Luau, a well-established Hawaiian cultural experience.

The company prioritizes high-margin, differentiated experiences with strong brand recognition and barriers to entry such as location exclusivity and capital-intensive development. Emerging areas of focus include immersive media technologies, premium wellness tourism, and culturally authentic destination experiences, all supported by long-term tourism demand trends.

Geographic Footprint

Pursuit operates across North America and Europe, with a geographic concentration in the United States, Canada, and Iceland. Corporate headquarters are located in Denver, Colorado, while operating assets are distributed across national parks, resort towns, and major urban tourism hubs.

The company maintains a strong presence in Western Canada and Alaska through its hospitality portfolio, operates multiple FlyOver attractions in U.S. and Canadian cities, and has established a significant European foothold through its Icelandic operations. While its footprint is selective rather than global, its assets attract an international customer base, giving the company broad exposure to global travel demand.

Leadership & Governance

Pursuit is led by an executive team with experience in travel, hospitality, and experiential entertainment, with a governance structure shaped by its history as a publicly traded spin-off. Leadership emphasizes operational discipline, guest experience quality, and long-term value creation through destination-based assets.

Key executives include:

• David Barry – President and Chief Executive Officer
• Zia Shakerchi – Chief Financial Officer
• Jarrod Lopiccolo – Chief Operating Officer
• Eileen McMahon – Chief Legal Officer and Corporate Secretary
• Brian A. Case – Chief Development Officer

The leadership team’s strategic vision centers on scaling premium experiences while maintaining brand integrity and operational efficiency across a diversified but focused asset portfolio.