Company Overview

RB Global, Inc. is a global marketplace company specializing in the sale of commercial assets and vehicles through technology-enabled auction and marketplace platforms. The company operates primarily within the industrial equipment, commercial vehicle, construction, transportation, energy, agriculture, and government surplus industries. Its core business model centers on connecting buyers and sellers of used and surplus assets, earning revenue through transaction fees, service fees, and value-added services such as financing, inspections, and logistics.

The company’s primary revenue drivers are its integrated marketplace platforms and associated services that facilitate asset disposition and procurement for businesses, governments, and institutional sellers. RB Global serves a diversified customer base, including contractors, fleet operators, dealers, financial institutions, rental companies, and public-sector entities. Its strategic advantage lies in its large global buyer network, proprietary pricing and asset data, and end-to-end service capabilities that reduce friction and maximize asset recovery values.

RB Global traces its origins to the founding of Ritchie Bros. Auctioneers in 1958 in Canada as a live industrial auctioneer. Over decades, it expanded internationally and digitally. In 2023, Ritchie Bros. merged with IAA, Inc., a leading digital vehicle auction platform, and subsequently rebranded as RB Global, Inc., reflecting its broader multi-vertical marketplace strategy.

Business Operations

RB Global operates through multiple integrated business segments focused on asset disposition and marketplace services. Its core operations include Ritchie Bros. Auctioneers, which conducts live and online auctions for heavy equipment and industrial assets; IAA (Insurance Auto Auctions), which provides digital vehicle marketplaces primarily for salvage and total-loss vehicles; Ritchie Bros. Marketplace-E, a fixed-price online marketplace; and Rouse Services, which offers asset management, valuation, and benchmarking data solutions.

The company generates revenue from seller commissions, buyer fees, marketplace services, data subscriptions, financing, and logistics solutions. Operations span both domestic and international markets, with a strong technology backbone supporting online bidding, asset inspection, pricing analytics, and transaction settlement. RB Global controls extensive physical auction sites, inspection centers, and digital platforms, and maintains relationships with insurers, equipment owners, dealers, and financial institutions across its business units.

Strategic Position & Investments

RB Global’s strategic direction emphasizes platform integration, data-driven services, and expansion of digital marketplaces across asset classes. A central growth initiative has been the integration of IAA, Inc. with its legacy industrial auction business to create cross-platform buyer and seller synergies, shared data capabilities, and operational efficiencies. The company continues to invest in technology infrastructure, analytics, and customer experience to support scalable global growth.

Major strategic investments include the acquisition of IAA, Inc., which significantly expanded RB Global’s presence in the automotive sector and increased recurring digital transaction volumes. Through Rouse Services, the company is also positioned in asset intelligence and performance benchmarking, an area aligned with emerging demand for data-driven fleet and equipment management. The company’s strategy focuses on expanding service offerings around its marketplaces rather than speculative technology development.

Geographic Footprint

RB Global is headquartered in Canada, with significant executive and operational presence in the United States. The company operates an extensive global network of auction sites, inspection facilities, and offices across North America, Europe, Asia-Pacific, Latin America, and the Middle East. Its marketplaces serve buyers and sellers in more than 170 countries, supported by localized operations and multilingual digital platforms.

Internationally, RB Global maintains a strong presence in Western Europe, Australia, and key emerging markets where industrial equipment and vehicle remarketing demand is robust. Through its global buyer base and logistics partnerships, the company exerts international influence by facilitating cross-border asset flows, particularly in construction equipment, transportation assets, and salvage vehicles.

Leadership & Governance

RB Global is led by an executive team with experience across industrial marketplaces, automotive services, and global operations. The leadership emphasizes operational discipline, marketplace liquidity, and long-term value creation through data and technology integration. Governance practices are aligned with public company standards in both Canada and the United States.

Key executives include:

• Jim Kessler – Chief Executive Officer
• Eric Martin – Chief Financial Officer
• Steve Pelletier – Chief Operating Officer
• Vikas Goel – Chief Digital Officer
• Ann Fandrich – Chief Human Resources Officer
• Chris Carr – Chief Accounting Officer

The leadership team’s strategic vision centers on building a unified global asset marketplace ecosystem that leverages scale, trusted data, and recurring customer relationships to drive sustainable growth.