Dividend Power Score
A single, comprehensive score designed to measure the true strength of a company’s dividend.
This score combines three essential pillars of dividend quality:
Consistency – Measures how reliable the dividend has been over time, focusing on payment history, stability, and the absence of cuts or suspensions.
Payability – Assesses the company’s financial ability to sustain its dividend, taking into account cash flow, earnings coverage, balance sheet strength, and overall financial health.
Growth – Evaluates the long-term growth of both the dividend and the company’s share price, highlighting businesses that consistently increase payouts while creating shareholder value.
Higher scores identify companies that have historically delivered dependable income alongside sustained dividend growth and long-term capital appreciation.
Company Overview
Rogers Communications Inc. is a leading Canadian communications and media company operating primarily in the telecommunications and media & entertainment industries. The company provides wireless voice and data services, cable television, high-speed internet, residential telephony, and media content across Canada. Its core revenue drivers are wireless service revenues, cable and internet subscriptions, and advertising and subscription revenues from media assets.
Founded in 1960 by Ted Rogers, the company began as a cable television provider and steadily expanded into wireless, broadcasting, and sports entertainment. Over several decades, Rogers evolved into one of Canada’s three national telecommunications incumbents, alongside BCE and Telus. Its scale, extensive network infrastructure, bundled service offerings, and ownership of premium sports and media assets provide strategic advantages in customer retention and cross-platform monetization.
Business Operations
Rogers operates through three primary business segments: Rogers Wireless, Rogers Cable, and Rogers Media. Rogers Wireless is the largest revenue contributor, offering mobile voice, data, device financing, and enterprise wireless solutions. Rogers Cable delivers residential internet, television, and home phone services, increasingly focused on broadband connectivity and IP-based platforms. Rogers Media encompasses television networks, radio stations, digital media, and sports assets, generating revenue from advertising, subscriptions, and content distribution.
Operations are almost entirely domestic, with services delivered across Canada. The company controls significant network assets, including nationwide wireless spectrum holdings and extensive fiber and cable infrastructure. Key subsidiaries include Rogers Wireless Inc., Rogers Cable Inc., and Rogers Media Inc. Rogers also maintains long-term strategic partnerships with global technology providers for network equipment, content distribution, and device manufacturing.
Strategic Position & Investments
Rogers’ strategic direction centers on expanding and monetizing its national wireless and broadband networks, deepening customer relationships through bundled services, and leveraging exclusive content to differentiate its offerings. A major recent milestone was the acquisition of Shaw Communications Inc. in 2023, which significantly expanded Rogers’ cable and broadband footprint in Western Canada; as part of regulatory approvals, Freedom Mobile was divested to Quebecor Inc..
The company continues to invest heavily in 5G network deployment, fiber expansion, and digital platforms. Through Rogers Sports & Media, Rogers holds long-term national media rights to the National Hockey League and owns the Toronto Blue Jays, positioning the company at the intersection of connectivity and premium content. These investments support Rogers’ strategy of integrating connectivity, content, and advertising at scale.
Geographic Footprint
Rogers’ operations are concentrated in Canada, where it serves millions of consumer and business customers across all provinces. Its strongest market presence spans Ontario, British Columbia, Alberta, Manitoba, and Atlantic Canada, with national wireless coverage extending coast to coast. Corporate headquarters are located in Toronto, Ontario.
While Rogers does not operate consumer telecommunications businesses outside Canada, its international influence is reflected through global technology partnerships, content licensing arrangements, and sports broadcasting agreements. Network equipment sourcing and certain media distribution relationships involve multinational vendors and counterparties.
Leadership & Governance
Rogers was founded by Ted Rogers, whose vision emphasized long-term investment in infrastructure and innovation. The company remains controlled by the Rogers family through a dual-class share structure, influencing governance and strategic continuity. Current leadership emphasizes network quality, disciplined capital allocation, and operational integration following the Shaw acquisition.
Key executives include:
- Tony Staffieri – President and Chief Executive Officer
- Edward S. Rogers III – Executive Chair of the Board
- Glenn Brandt – Chief Financial Officer
- Phil Hartling – President, Rogers Wireless
- Bret Leech – President, Rogers Cable
- Colette Watson – President, Rogers Sports & Media
Senior management’s stated strategic vision focuses on strengthening Canada’s communications infrastructure, delivering reliable connectivity, and leveraging exclusive content and sports assets to drive long-term shareholder value.