Dividend Power Score
A single, comprehensive score designed to measure the true strength of a company’s dividend.
This score combines three essential pillars of dividend quality:
Consistency – Measures how reliable the dividend has been over time, focusing on payment history, stability, and the absence of cuts or suspensions.
Payability – Assesses the company’s financial ability to sustain its dividend, taking into account cash flow, earnings coverage, balance sheet strength, and overall financial health.
Growth – Evaluates the long-term growth of both the dividend and the company’s share price, highlighting businesses that consistently increase payouts while creating shareholder value.
Higher scores identify companies that have historically delivered dependable income alongside sustained dividend growth and long-term capital appreciation.
Company Overview
Rogers Communications Inc. is a Canadian communications and media company operating primarily in the telecommunications, media, and sports and entertainment industries. The company provides wireless, cable, internet, and media services to consumers and businesses, generating the majority of its revenue from subscription-based telecommunications services. Its core revenue drivers are wireless service plans, broadband internet, cable television, and enterprise connectivity solutions, with wireless representing the largest share of total revenue.
Founded in 1960 by Ted Rogers Sr., the company began as a cable television operator in Toronto and expanded over decades into a fully integrated communications provider. Rogers has developed a unique strategic position in Canada through its combination of nationwide wireless infrastructure, extensive broadband networks, and ownership of major media and sports assets, including professional sports franchises and national broadcasting platforms.
Business Operations
Rogers operates through three primary business segments: Wireless, Cable, and Media. The Wireless segment provides mobile voice, data, roaming, and device financing services to consumers and businesses across Canada. The Cable segment delivers residential internet, television, and home phone services, as well as enterprise-grade network, cloud, and cybersecurity solutions. The Media segment encompasses television, radio, digital media, and sports-related operations.
The company owns and controls extensive network assets, including nationwide wireless spectrum holdings and fiber-optic and cable infrastructure. Key subsidiaries include Rogers Wireless Inc., Rogers Cable Inc., and Rogers Media Inc. Rogers also holds a controlling interest in Toronto Blue Jays Baseball Club and Rogers Centre, which support its media and sports entertainment strategy. Operations are primarily domestic, with limited international exposure through roaming agreements and content distribution.
Strategic Position & Investments
Rogers’ strategic direction focuses on network leadership, customer experience, and scale-driven efficiencies. A central growth initiative has been the expansion of 5G wireless and fiber-based broadband networks, supported by significant capital investment. The company completed the acquisition of Shaw Communications Inc., materially expanding its cable and wireless footprint and strengthening its competitive position in Western Canada.
Rogers continues to invest in digital platforms, data analytics, and advanced network technologies to support long-term growth. Its portfolio of media and sports assets is positioned as a strategic differentiator, enabling content ownership, advertising revenue, and brand engagement that complement its core connectivity services. Any long-term monetization or structural separation of media assets has been discussed publicly, but outcomes remain subject to regulatory and market conditions.
Geographic Footprint
Rogers’ operations are concentrated in Canada, with its corporate headquarters in Toronto, Ontario. The company maintains a strong market presence across Ontario, Quebec, Atlantic Canada, and Western Canada, particularly following the integration of Shaw’s assets. Its wireless network provides national coverage, while cable operations are regionally concentrated but expanding through infrastructure investment.
International exposure is limited and primarily indirect, consisting of global roaming partnerships, content licensing arrangements, and technology vendor relationships. Rogers does not operate consumer-facing telecommunications networks outside Canada, but its investment and procurement activities give it influence across North America and selected international markets.
Leadership & Governance
Rogers is governed by a board of directors and a senior executive team responsible for strategic execution, capital allocation, and regulatory compliance. The leadership philosophy emphasizes long-term infrastructure investment, disciplined financial management, and maintaining network quality leadership in a highly regulated environment.
Key executives include:
- Tony Staffieri – President and Chief Executive Officer
- Glenn Brandt – Chief Financial Officer
- Phil Hartling – President, Rogers Wireless
- Bret Leech – President, Rogers Sports & Media
- Raj Doshi – Executive Vice President, Customer Experience
The company’s governance framework reflects its status as a widely held public company, with voting control historically influenced by the Rogers family through a separate holding structure, a factor that has shaped strategic continuity over time.