Company Overview

The Real Brokerage Inc. is a technology-enabled residential real estate brokerage company operating primarily in the United States and Canada. The company provides licensed real estate agents with a cloud-based brokerage platform designed to reduce overhead costs, streamline transactions, and enhance agent productivity through integrated technology, financial incentives, and operational support. It operates within the residential real estate brokerage and real estate technology (proptech) industries.

The company’s primary revenue is generated through commissions earned on residential real estate transactions facilitated by its agents, as well as fees related to brokerage services and ancillary offerings. A defining feature of its model is an agent-centric structure that includes capped commission splits, equity-based compensation, and revenue-sharing programs, which differentiates it from traditional brick-and-mortar brokerages. The Real Brokerage Inc. was founded in 2014 and evolved from a regional brokerage into a multi-national, publicly listed company by leveraging a fully virtual operating model and agent acquisition strategy.

Business Operations

The company operates as a single-reportable segment focused on residential real estate brokerage services, delivered through a centralized, cloud-based platform. Its core business involves recruiting independent contractor real estate agents and providing them with transaction management systems, compliance oversight, marketing tools, and back-office services while minimizing physical office infrastructure. Revenue is primarily derived from a percentage of gross commission income generated by agents.

Operations span both domestic and international markets, with the majority of transaction volume originating in the United States, supplemented by a growing presence in Canada. The company controls proprietary technology platforms supporting transaction processing, agent onboarding, and internal communications. It also operates several wholly owned subsidiaries that support brokerage, technology, and financial services functions, including Real Brokerage Technologies, Real Brokerage Solutions, and One Real Title, which extends services into real estate title and settlement operations in select markets.

Strategic Position & Investments

The Real Brokerage Inc. pursues a growth strategy centered on agent recruitment, geographic expansion, and increased monetization of its technology ecosystem. Key initiatives include expanding its agent base across new U.S. states and Canadian provinces, enhancing proprietary software tools, and increasing participation in its revenue-sharing and equity incentive programs to improve agent retention.

The company has made targeted acquisitions to support these objectives, including the acquisition of One Real Title, which represents a strategic move into adjacent real estate services. It has also invested in internal technology development rather than large-scale external acquisitions, focusing on automation, data integration, and agent experience. Emerging areas of focus include scalable financial services offerings, transaction efficiency tools, and technology-driven brokerage support services designed to increase margins as transaction volumes grow.

Geographic Footprint

The company is headquartered in Miami, Florida, and operates across a broad geographic footprint that includes a majority of U.S. states and multiple provinces in Canada. Its virtual operating model allows it to maintain a national and cross-border presence without reliance on physical branch offices, supporting rapid entry into new markets.

While North America represents the entirety of current operations, the company’s structure allows for potential expansion into additional international markets where regulatory frameworks permit a similar brokerage model. Its influence is concentrated in high-volume residential real estate markets across the United States, with growing transaction activity in major Canadian metropolitan areas.

Leadership & Governance

The Real Brokerage Inc. is led by a founder-driven management team with a strategic emphasis on technology adoption, agent empowerment, and operational scalability. Leadership promotes a vision focused on aligning the financial interests of agents and shareholders while maintaining regulatory compliance and service quality across jurisdictions.

Key members of the executive leadership team include:

• Tamir Poleg – Chief Executive Officer
• Sharran Srivatsaa – President
• Michelle Ressler – Chief Financial Officer
• Rob Slater – Chief Growth Officer
• Jimmy Mackin – Chief Marketing Officer
• Tracey McLean – Chief Legal Officer

The board of directors provides governance oversight consistent with public company standards, with an emphasis on financial discipline, long-term growth, and shareholder alignment.