Company Overview

The Real Brokerage Inc. is a technology-focused real estate brokerage company operating primarily in the residential real estate industry. The company provides brokerage, relocation, and ancillary real estate services through a cloud-based operating model designed to support independent real estate agents. The company is publicly traded on the Nasdaq and Toronto Stock Exchange under the ticker REAX. Its core revenue drivers include residential real estate transaction commissions, agent subscription and service fees, and affiliated services such as mortgage and title offerings through related business units. The company primarily serves residential homebuyers and sellers through a network of licensed real estate agents across the United States and Canada.

The company was founded in 2014 and evolved from a digital-first brokerage model aimed at reducing physical office overhead while scaling agent productivity through proprietary technology platforms. Its positioning centers on a remote operating structure, revenue-sharing incentives for agents, and integrated technology tools intended to streamline transaction management and collaboration. Public filings and investor materials consistently describe the company’s strategy as combining software-enabled brokerage services with agent-focused economics and operational scalability.

Business Operations

The company operates primarily through its real estate brokerage platform and related service offerings. Its principal operating business is The Real Brokerage, which supports residential real estate agents through cloud-based collaboration systems, transaction management software, training, and marketing infrastructure. Revenue is generated primarily through commissions earned on completed home sales, with the brokerage retaining a portion of agent commissions under structured commission-sharing arrangements. Additional revenue streams include fees associated with agent services and ancillary operations tied to mortgage and title services.

The company’s operations are concentrated in the United States and Canada, where it maintains licensing and brokerage operations across numerous states and provinces. The company emphasizes proprietary technology assets, including internal communication platforms, transaction systems, and virtual collaboration tools that reduce reliance on traditional physical branch offices. Strategic partnerships and affiliated services have included mortgage operations under One Real Mortgage and title-related offerings designed to expand the company’s share of the residential transaction ecosystem. Public disclosures also reference investments in recruiting and retention programs intended to support agent network expansion.

Strategic Position & Investments

The company’s strategic direction has focused on agent growth, expansion of ancillary services, and continued investment in proprietary technology infrastructure. Management has consistently emphasized scaling its agent base while increasing revenue per transaction through integrated financial and transaction-related services. Growth initiatives have included expansion into additional North American jurisdictions, enhancement of mobile and cloud-based brokerage tools, and development of affiliated mortgage and title businesses to create a broader real estate services platform.

The Real Brokerage has also pursued selective acquisitions and investments intended to strengthen operational capabilities and market penetration. Publicly disclosed transactions and investments have included acquisitions of real estate technology assets and expansion initiatives tied to mortgage and title operations. The company has positioned itself within the broader proptech sector, focusing on digital enablement, virtual brokerage operations, and software-driven agent productivity. Its business model differs from many traditional brokerages through its lower physical infrastructure footprint and emphasis on remote collaboration systems.

Geographic Footprint

The company is headquartered in Miami, Florida, and maintains operational reach across a broad portion of the United States and Canada. Its agent network spans numerous metropolitan and suburban housing markets, with licensing coverage extending across a majority of U.S. states and multiple Canadian provinces. The company’s cloud-based operating model allows it to scale geographically without maintaining an extensive network of physical branch offices.

The company’s strongest market presence is concentrated in North America, where it continues to expand agent count and transaction volume. Public filings and investor communications indicate that the company’s international operational footprint remains primarily focused on the U.S. and Canadian residential housing markets rather than broader global expansion. Its virtual infrastructure provides operational flexibility across regions while supporting centralized technology and administrative systems.

Leadership & Governance

The company was co-founded by entrepreneur and real estate executive Tamir Poleg, who has played a central role in shaping the company’s technology-first brokerage strategy. Leadership communications and public statements consistently emphasize scalability, agent empowerment, and software-enabled operational efficiency as core components of the company’s long-term vision. Governance oversight is provided through a board structure consistent with publicly traded company requirements in both the United States and Canada.

Key executives associated with the company include:

• Tamir Poleg – Chief Executive Officer and Chairman
• Michelle Ressler – President of Growth
• Sharran Srivatsaa – President of Real
• Harlan Stone – Chief Financial Officer
• Darryl Davis – Executive leadership adviser and training executive

Public disclosures describe leadership strategy as centered on expanding the agent network, increasing adoption of integrated services, and leveraging technology to improve operational margins and transaction efficiency. Some executive responsibilities and titles have evolved over time based on company filings and corporate announcements; where discrepancies exist across public sources, data is inconclusive based on available public sources.