RiceBran Technologies, together with its subsidiaries, operates as a specialty ingredient company in the United States anRiceBran Technologies, together with its subsidiaries, operates as a specialty ingredient company in the United States and internationally. It focuses on the development, production, and marketing of products derived from traditional and ancient small grains. The company also owns and operates a grain mill and processing facility to produce barley, oats, and mustard. It markets its products to animal food producers, food manufacturers, mass merchandisers, health food retailers, and other companies. The company was formerly known as NutraCea and changed its name to RiceBran Technologies in October 2012. RiceBran Technologies was incorporated in 1998 and is headquartered in Tomball, Texas.