RLX Technology Inc. RLX

RLX Company Overview

RLX Technology Inc. is a China-based company primarily engaged in the research, development, manufacturing, distribution, and sale of e‑vapor products. The company operates within the electronic nicotine delivery systems (ENDS) industry, serving the broader consumer tobacco alternatives market. Its core business focuses on closed‑system vaping devices and prefilled cartridges marketed under its flagship brand RELX.

Founded in 2018, RLX rapidly scaled through a vertically integrated model encompassing product design, supply chain management, and offline retail distribution. The company historically differentiated itself through proprietary pod design, standardized manufacturing, and an extensive branded retail network in China. RLX completed its initial public offering in January 2021 and is listed on the New York Stock Exchange. Since 2022, its operations have evolved significantly in response to China’s regulatory framework governing e‑vapor products, reshaping its revenue model and market approach.