Dividend Power Score
A single, comprehensive score designed to measure the true strength of a company’s dividend.
This score combines three essential pillars of dividend quality:
Consistency – Measures how reliable the dividend has been over time, focusing on payment history, stability, and the absence of cuts or suspensions.
Payability – Assesses the company’s financial ability to sustain its dividend, taking into account cash flow, earnings coverage, balance sheet strength, and overall financial health.
Growth – Evaluates the long-term growth of both the dividend and the company’s share price, highlighting businesses that consistently increase payouts while creating shareholder value.
Higher scores identify companies that have historically delivered dependable income alongside sustained dividend growth and long-term capital appreciation.
Company Overview
RE/MAX Holdings, Inc. is a publicly traded real estate services company that primarily operates as a franchisor of residential real estate brokerages and mortgage brokerage services. The company operates within the real estate brokerage and mortgage services industries, generating revenue largely from recurring franchise fees, dues, and service fees rather than direct property transactions. Its core business model emphasizes a commission-split structure that allows agents to retain a higher portion of commissions in exchange for fixed fees.
The company’s principal brands are RE/MAX, one of the largest global residential real estate franchising networks by agent count, and Motto Mortgage, a national mortgage brokerage franchisor. RE/MAX Holdings serves independent real estate agents, franchise owners, and mortgage professionals, positioning itself as an agent-centric platform with strong brand recognition and global scale. The company traces its origins to 1973, when RE/MAX was founded by Dave Liniger and Gail Liniger, and it has since evolved into a publicly listed franchisor following its initial public offering in 2013.
Business Operations
RE/MAX Holdings operates through two primary business segments: the RE/MAX segment and the Motto Mortgage segment. The RE/MAX segment generates the majority of revenue through franchise fees, broker fees, and annual dues paid by real estate agents and brokers affiliated with the RE/MAX network. The Motto Mortgage segment earns revenue from franchise fees and ongoing royalties from mortgage brokerage offices operating under the Motto brand.
Operations are supported by proprietary technology platforms, including booj, a wholly owned subsidiary that provides customer relationship management, marketing, and transaction tools to RE/MAX affiliates. The company does not own or operate brokerage offices directly, relying instead on a capital-light franchise model. Its activities are supported by regional offices, international master franchise arrangements, and service agreements that extend the brand globally.
Strategic Position & Investments
RE/MAX Holdings’ strategic direction centers on strengthening its franchise value proposition, expanding agent productivity, and increasing adoption of proprietary technology solutions. Growth initiatives include selective international expansion, increased penetration of the Motto Mortgage brand within existing real estate markets, and continued development of integrated digital platforms that support agents and brokers.
The company has historically pursued targeted investments rather than large-scale acquisitions, with booj representing a key strategic investment in technology infrastructure. RE/MAX Holdings continues to focus on operational efficiency, brand strength, and cross-selling opportunities between its real estate and mortgage franchises. Data inconclusive based on available public sources regarding any material acquisitions beyond disclosed subsidiaries.
Geographic Footprint
RE/MAX Holdings is headquartered in the United States, with its corporate offices located in Colorado. Through the RE/MAX brand, the company maintains a significant presence across North America, Europe, Asia-Pacific, Latin America, and Africa, operating in more than 100 countries and territories through master franchise and sub-franchise agreements.
While the majority of revenue is generated in the United States and Canada, international operations represent a substantial portion of the company’s agent network and brand reach. The Motto Mortgage brand currently operates exclusively within the United States, reflecting a more domestically focused growth strategy for mortgage services.
Leadership & Governance
RE/MAX Holdings’ leadership emphasizes an agent-first philosophy, brand stewardship, and disciplined capital management. Governance is overseen by an independent board of directors, with strategic continuity influenced by the company’s founders, who remain involved at the board level. The executive team brings experience in franchising, real estate, and financial services.
Key executives include:
- Erik Carlson – Chief Executive Officer
- Karri Callahan – Chief Financial Officer
- Nick Bailey – President and Chief Operating Officer
- Adam Contos – Chief Executive Officer, Motto Mortgage
- Dave Liniger – Co-Founder and Chairman of the Board
Leadership has consistently articulated a strategy focused on long-term franchisee success, scalable technology investment, and maintaining RE/MAX’s competitive positioning as a globally recognized real estate brand.