Royal Bank of Canada operates as a diversified financial service company. The company operates through five segments: Personal & Commercial Banking, Wealth Management, Insurance, Investor & Treasury, and Capital Markets. The Personal & Commercial Banking segment offers checking and savings accounts, home equity financing, personal lending, private banking, mutual funds and self-directed brokerage accounts, guaranteed investment certificates, credit cards, and payment products and solutions, as well as indirect lending, including auto financing; and lending, leasing, deposit, investment, foreign exchange, cash management, auto dealer financing, trade products, and services to small and medium-sized commercial businesses. This segment offers financial products and services through branches, automated teller machines, and mobile sales network. The Wealth Management segment provides a suite of advice-based solutions and strategies to high net worth and ultra-high net worth individuals, and institutional clients. The Insurance segment offers life, health, wealth, home, auto, travel, annuities, and reinsurance advice and solutions through its advice centers, RBC insurance stores, mobile advisors, and digital platforms, as well as independent brokers and partners. The Investor & Treasury Services segment provides custody, fund administration, shareholder, private capital, transaction banking, cash and liquidity management, foreign exchange, securities finance, and treasury services. The Capital Markets segment offers corporate and investment banking, as well as equity and debt origination, distribution, advisory, sale, and trading services for corporations, institutional investors, asset managers, private equity firms, and governments. The company was founded in 1864 and is headquartered in Toronto, Canada.