SharpLink Gaming, Inc. engages in developing a treasury strategy centered on Ether. It operates in two segments, Affiliate Marketing and Ethereum Staking. The Affiliate Marketing segment provides performance-based customer acquisition services for sportsbooks and online casino gaming operators. It focuses on driving traffic and player acquisitions, retention, and conversions to regulated and global iGaming operator partners. In addition, this segment owns and operates a portfolio of direct-to-player affiliate marketing websites to attract, acquire, and drive local sports betting and online casino gaming traffic. The Ethereum Staking segment captures ETH-based yield by participating in the Ethereum network’s staking protocol. The company was founded in 2019 and is headquartered in Minneapolis, Minnesota.