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Sabio Holdings Inc. SBIO.V
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Company Overview

Sabio Holdings Inc. is a digital advertising technology company operating primarily in the mobile and connected television (CTV) advertising industries. The company provides data-driven advertising solutions that enable brands to reach, engage, and measure audiences across mobile apps and streaming television platforms. Its core revenue drivers include programmatic ad placement, audience targeting, and campaign measurement services delivered through proprietary technology platforms.

The company is particularly known for its specialization in multicultural and Hispanic audience engagement within the United States, which it positions as a strategic differentiator in the competitive ad‑tech market. Sabio was founded in 2014 and initially focused on mobile advertising before expanding into CTV as streaming adoption accelerated. It became a publicly traded company in 2020 following a reverse takeover and has since expanded its technology stack and market reach through acquisitions and internal platform development.

Business Operations

Sabio generates revenue through its advertising technology platforms, primarily organized around Sabio Mobile and App Science. Sabio Mobile focuses on mobile app advertising, leveraging location-based and behavioral data to deliver targeted campaigns, while App Science provides CTV-focused programmatic advertising, analytics, and attribution solutions. Together, these business units enable cross-screen campaign execution and performance measurement.

Operations are predominantly U.S.-based, where the majority of advertising spend and customers are located, though the company is incorporated in Canada and reports under Canadian public company disclosure standards. Sabio controls proprietary demand-side technology, audience data assets, and analytics tools, and works with major streaming platforms, publishers, and advertising agencies. The acquisition of App Science expanded Sabio’s capabilities in CTV inventory access and advanced measurement, which management has identified as a key growth area.

Strategic Position & Investments

Strategically, Sabio is focused on scaling its presence in the fast-growing CTV advertising market while maintaining its established mobile advertising business. Growth initiatives center on increasing CTV inventory access, enhancing audience data and measurement capabilities, and deepening relationships with national and multicultural brands seeking targeted reach.

The most significant recent strategic investment was the acquisition of App Science, which added CTV-specific technology, publisher relationships, and attribution tools to Sabio’s portfolio. Sabio has emphasized continued investment in proprietary data, identity resolution, and analytics to differentiate its offerings. The company has indicated interest in emerging advertising formats and privacy-compliant data solutions, though detailed disclosures on future investments beyond stated strategy are limited in public filings.

Geographic Footprint

Sabio’s operational footprint is concentrated in North America, with its primary market and revenue generation occurring in the United States. The company maintains executive and operational offices in Los Angeles and has corporate and public company functions in Canada, reflecting its listing on the TSX Venture Exchange.

While Sabio serves advertisers targeting audiences across multiple regions through digital and streaming platforms, its direct international operations outside North America are limited based on available public disclosures. The company’s geographic influence is therefore primarily tied to U.S. advertising demand and North American capital markets.

Leadership & Governance

Sabio was co-founded by Joe Ochoa, who continues to lead the company and has been central to its strategic focus on mobile-first and multicultural advertising. Management emphasizes data-driven decision-making, innovation in emerging ad formats, and disciplined growth within high-demand advertising channels such as CTV.

Key executives include:

  • Joe OchoaChief Executive Officer
  • Steve WaldeckChief Financial Officer
  • Nick BennettChief Operating Officer (Data inconclusive based on available public sources if current title has changed)

The board and executive team oversee strategy, capital allocation, and governance in accordance with Canadian public company standards, with disclosures made through TSX Venture Exchange filings and continuous disclosure documents.

Data complied by narrative technology. May contain errors

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